SMSGatewayCenter
smsgatewaycenter.com
What it is
SMSGatewayCenter is a business messaging platform for bulk SMS and other channels, including WhatsApp Business API, RCS, voice, Telegram, multi-channel fallback, and a web chat widget. It also offers an AI Agent Builder. SMS options cover transactional, OTP, promotional, and service messages, with DLT-registered routing and DND filtering. Developers can use REST APIs, webhooks, and endpoints for SMS, WhatsApp, voice, and account management. Two-way messaging, inbound SMS, delivery reports, and contact management are listed. Integrations include Shopify, WordPress, Google Sheets, Zoho CRM, Salesforce, HubSpot, Airtable, Magento 2, Pabbly, Integrately, Zapier, and Zoho Flow. OAuth-secured ChatGPT and Claude connectors can send or schedule SMS, check balances, and review delivery reports without sharing an API key. The maker also offers a Windows Excel add-in and mobile apps. Paid transactional SMS packs are one-time purchases with one-year validity; listed rates are for India only and are subject to GST. A free demo and demo credits are available.
Spec sheet
- What it does
- SMSGatewayCenter provides bulk SMS, WhatsApp Business API, RCS, voice, two-way SMS, Telegram and AI-agent messaging services.Read 15 Oct 2026 · smsgatewaycenter.com
- API
- The developer platform provides REST APIs, webhooks, and endpoints for SMS, WhatsApp, voice, and account management.Read 8 Oct 2026 · smsgatewaycenter.com
- Integrations
- Official integrations include WordPress, WooCommerce, Magento, ERPNext, Shopify, Zapier, Pabbly, Zoho Flow and Google Sheets.Read 15 Oct 2026 · smsgatewaycenter.com
- Mobile apps
- The maker describes an iOS app for sending SMS, tracking delivery reports, managing contacts, and monitoring account balance, and links to both the App Store and Play Store.Read 8 Oct 2026 · smsgatewaycenter.com
- Security
- The data security page says the company uses encryption to protect data during transport and storage.Read 8 Oct 2026 · smsgatewaycenter.com
- Support
- The support page lists email and phone help Monday through Saturday, 10 AM to 6 PM IST.Read 15 Oct 2026 · smsgatewaycenter.com
- Headquarters
- Mumbai, Maharashtra, IndiaRead 28 Sep 2026 · smsgatewaycenter.com
- Founded
- 2010Read 28 Sep 2026 · smsgatewaycenter.com
- AI agents
- The no-code AI Agent Builder can deploy agents to WhatsApp, RCS, SMS, Telegram and web chat using OpenAI, Azure OpenAI, Anthropic or Gemini.Read 15 Oct 2026 · smsgatewaycenter.com
- AI connectors
- OAuth-secured ChatGPT and Claude connectors can send and schedule SMS, check balances, and review delivery reports without sharing an API key with those assistants.Read 8 Oct 2026 · smsgatewaycenter.com
- Android app data safety
- Google Play states that the Android app shares no data with third parties and collects no data according to the developer declaration.Read 15 Oct 2026 · play.google.com
- API authentication
- APIs support Basic authentication, API keys, Bearer tokens and OAuth authorization flows.Read 15 Oct 2026 · smsgatewaycenter.com
- API channels
- The developer hub documents SMS, WhatsApp, RCS, voice and two-way SMS APIs with webhooks and delivery reports.Read 15 Oct 2026 · smsgatewaycenter.com
- Apple app purchase
- The App Store listing includes an in-app purchase named Buy International SMS priced at $129.99.Read 15 Oct 2026 · apps.apple.com
- Automatic fallback
- Multi-channel fallback can retry failed SMS through WhatsApp or RCS while retaining variable mappings and delivery history.Read 15 Oct 2026 · smsgatewaycenter.com
- Bulk SMS
- The platform supports transactional, OTP, promotional and service SMS with DLT routing and DND filtering.Read 15 Oct 2026 · smsgatewaycenter.com
- Company headquarters
- LinkedIn lists headquarters in Mumbai, Maharashtra, India.Read 15 Oct 2026 · in.linkedin.com
- Company size
- LinkedIn lists SMS Gateway Center as a privately held telecommunications company with 11-50 employees.Read 15 Oct 2026 · in.linkedin.com
- Demo
- The maker offers free demo credentials to test SMS, WhatsApp, and voice APIs, and says self-serve users can access free demo credits.Read 8 Oct 2026 · smsgatewaycenter.com
- Desktop software
- The maker offers a Windows Excel SMS add-in that can send single, bulk, group, and customized SMS and view delivery reports.Read 8 Oct 2026 · smsgatewaycenter.com
- Documentation depth
- The developer hub includes endpoint references, request and response formats, rate-limit guidance, webhooks, reports, templates, sender IDs and encryption examples.Read 15 Oct 2026 · smsgatewaycenter.com
- Founded year
- LinkedIn lists 2009 as the founding year, while the company about page says 2010.Read 15 Oct 2026 · in.linkedin.com
- Funding
- Crunchbase lists the company as private and does not show a disclosed funding amount.Read 15 Oct 2026 · crunchbase.com
- India compliance
- The maker says DLT registration is mandatory for transactional SMS in India and that sender IDs and templates require DLT pre-approval.Read 8 Oct 2026 · smsgatewaycenter.com
- Legal operating entity
- The company identifies Popular SoftTech & Marketing Pvt Ltd as the operating entity.Read 15 Oct 2026 · smsgatewaycenter.com
- Licence
- The opened product and developer pages do not state an open-source licence or provide a self-hosted distribution.Read 15 Oct 2026 · smsgatewaycenter.com
- Limit: conflicting app information
- Techjockey's FAQ says no mobile app is offered, although current Google Play and Apple App Store listings exist.Read 15 Oct 2026 · techjockey.com
- Messaging platform
- The platform offers bulk SMS, WhatsApp Business API, RCS, voice, Telegram, multi-channel fallback, an AI Agent Builder, and a Web Chat Widget.Read 8 Oct 2026 · smsgatewaycenter.com
- Messaging protection
- The transactional SMS packs list IP-based access and message encryption; the page also advertises AES 256-bit encrypted messaging.Read 8 Oct 2026 · smsgatewaycenter.com
- Notable news
- The App Store listing records an update dated September 4, 2026 adding OAuth sign-in improvements, RCS controls and clearer delivery reporting.Read 15 Oct 2026 · play.google.com
- Praise: API and delivery
- Trustpilot reviewers describe the API as easy, SMPP integration as technically well supported, and message delivery as fast or reliable.Read 15 Oct 2026 · trustpilot.com
- Praise: support
- Trustpilot reviewers repeatedly praise responsive support, including help with account questions, technical issues and integration.Read 15 Oct 2026 · trustpilot.com
- Pricing limits
- Transactional SMS rates are for India only, credits are non-refundable after successful submission to the operator, and purchased units carry forward if renewed before the due date.Read 8 Oct 2026 · smsgatewaycenter.com
- Rating on G2
- 4.0 out of 5 from 6 reviews.Read 15 Oct 2026 · g2.com
- Rating on Techjockey
- 5 out of 5 from 1 review; the page reports 95% recommendation.Read 15 Oct 2026 · techjockey.com
- Rating on Trustpilot
- 4.7 out of 5 from 39 reviews.Read 15 Oct 2026 · trustpilot.com
- RCS
- RCS messaging provides branded senders, images, quick replies and interactive rich messages.Read 15 Oct 2026 · smsgatewaycenter.com
- Regulatory compliance
- The service requires DLT entity, header and template registration for Indian commercial messaging and enforces TRAI consent and DND rules.Read 15 Oct 2026 · smsgatewaycenter.com
- SDK and code samples
- Documentation includes PHP, Java, C# and Python examples plus Postman downloads.Read 15 Oct 2026 · smsgatewaycenter.com
- Security controls
- The security page states HTTPS transport, authenticated administration, externalized credentials, message-log retention of one year and third-party VAPT of the core platform.Read 15 Oct 2026 · smsgatewaycenter.com
- SMPP
- Enterprise customers can connect through SMPP, with IP whitelisting required for SMPP users.Read 15 Oct 2026 · enterprise.smsgatewaycenter.com
- SMS features
- Bulk SMS includes transactional, OTP, promotional, and service messaging with DLT-registered routing and DND filtering.Read 8 Oct 2026 · smsgatewaycenter.com
- System requirements
- The iOS app requires iOS 16 or later; iPad requires iPadOS 16 or later; Mac requires macOS 13 with Apple M1 or later.Read 15 Oct 2026 · apps.apple.com
- Target customers
- The company says it serves businesses from startups to enterprises and names schools, banks, e-commerce businesses, and share-market clients for transactional SMS.Read 8 Oct 2026 · smsgatewaycenter.com
- Its WhatsApp Business API supports approved templates, rich media, chatbot flows and agent handoff.Read 15 Oct 2026 · smsgatewaycenter.com
- WordPress connector
- The SGC Connect WordPress plugin sends recipient and message data to the customer's SMSGatewayCenter account and stores the API key or password encrypted.Read 15 Oct 2026 · wordpress.org
Plans and prices
Strong points and limits
Strong points
- Supports SMS, WhatsApp, RCS, voice, and Telegram.
- REST APIs and webhooks are available.
- Delivery reports and inbound SMS are supported.
- Free demo credentials and self-serve demo credits are offered.
Limits
- Transactional SMS pricing applies to India only.
- Transactional SMS credits become non-refundable after operator submission.
- India transactional SMS requires DLT registration and pre-approval.
- Purchased units carry forward only if renewed before the due date.
Who it suits
The platform suits businesses from startups to enterprises that need messaging channels, APIs, or integrations. Schools, banks, e-commerce businesses, and share-market clients are among the stated transactional SMS customers.
SMSGatewayCenter in depth
Read the full write-up
Overview
SMSGatewayCenter is a business messaging service for organizations that need SMS alongside WhatsApp, voice and other channels. It suits businesses building customer communications around India-focused transactional SMS, particularly those with developer or integration needs.
Its breadth is a practical advantage for teams coordinating messaging across systems, but the transactional packs are India-only and require attention to DLT compliance. Buyers seeking international SMS pricing or a lightweight personal texting app should look elsewhere.
Key features
SMS supports transactional, OTP, promotional and service messages, with DLT-registered routing and DND filtering. In India, transactional messaging requires DLT registration, and sender IDs and templates need pre-approval. That makes compliance a prerequisite, not a finishing step, so the service is a better fit for businesses ready to manage that process.
Beyond SMS, the platform offers WhatsApp Business API, RCS, voice, Telegram, multi-channel fallback, an AI Agent Builder and a Web Chat Widget. This range can support varied customer touchpoints through one provider, although the published transactional rates cover India only.
REST APIs, webhooks and endpoints for SMS, WhatsApp, voice and account management give developers several ways to connect messaging to other systems. Two-way messaging, inbound SMS, delivery reports and contact management support workflows that need replies and delivery visibility, rather than broadcasts alone.
Integrations include Shopify, WordPress, Google Sheets, Zoho CRM, Salesforce, HubSpot, Airtable, Magento 2, Pabbly, Integrately, Zapier and Zoho Flow. OAuth-secured ChatGPT and Claude connectors can send and schedule SMS, check balances and review delivery reports without giving those assistants an API key. That is useful for teams adopting assistant-driven workflows while limiting direct credential sharing.
The Windows Excel add-in can send single, bulk, group and customized SMS and show delivery reports. The iOS app supports sending SMS, tracking delivery, managing contacts and checking account balance; the maker also links to a Play Store app. Encryption protects data in transit and at rest, while transactional packs list IP-based access and message encryption; the service also advertises AES 256-bit encrypted messaging.
Free demo credentials cover SMS, WhatsApp and voice APIs, and self-serve users can access demo credits. This offers a way to assess API workflows before purchasing a pack. The company also advertises 24/7 local support in India by phone, WhatsApp and email.
Pricing
SMSGatewayCenter is paid, with a free trial and demo access. Its published transactional SMS packs are one-time purchases with one-year validity, for India only, and prices are subject to GST:
PlanPriceIncluded units and rateTransactional SMS — 10,000 SMS Units₹1,650, paid once10,000 units · ₹0.17 / SMSTransactional SMS — 50,000 SMS Units₹7,500, paid once50,000 units · ₹0.15 / SMSTransactional SMS — 1,00,000 SMS Units₹14,000, paid once1,00,000 units · ₹0.14 / SMSTransactional SMS — 5,00,000 SMS Units₹60,000, paid once5,00,000 units · ₹0.12 / SMSThe 10,000-unit pack is the smallest commitment and suits a business starting with a limited India transactional workload. Larger packs lower the stated per-SMS rate, so they favor teams with predictable, higher volumes; the 5,00,000-unit option has the lowest listed rate but requires the greatest upfront spend. Credits are non-refundable after successful submission to the operator. Units carry forward only if the pack is renewed before its due date, making renewal timing important for buyers who may not use the full balance within a year.
Platforms
SMSGatewayCenter supports Android, iOS, macOS, Windows, web and API access. The platform mix suits teams combining mobile or desktop tools with automated messaging. The Excel add-in is specifically for Windows, while the described mobile app covers sending, delivery tracking, contacts and balance monitoring.
Who it's for
The company says it serves customers from startups to enterprises and names schools, banks, e-commerce businesses and share-market clients for transactional SMS. The feature set is strongest for organizations that need both operational messaging and connected workflows: developers can use APIs and webhooks, while teams can use integrations, mobile apps or the Excel add-in.
It is less suitable for buyers who need published international transactional rates, cannot accommodate India’s DLT setup, or want a no-cost ongoing plan. The listed packs are paid and geographically limited, though demo access is available.
Pros and cons
Broad channel coverage: SMS sits alongside WhatsApp Business API, RCS, voice, Telegram and web chat, which can serve teams handling more than one customer channel.
Useful workflow options: APIs, webhooks, named integrations, two-way messaging and inbound SMS support connected and reply-based use cases.
Multiple operating tools: Mobile apps and a Windows Excel add-in add ways to send messages and track delivery beyond the web platform.
India-only transactional prices: The published rates do not help buyers estimate transactional SMS costs for other countries.
Compliance and renewal obligations: DLT pre-approval is required in India, and purchased units carry forward only with renewal before the due date.
Limited refund flexibility: Credits are non-refundable once successfully submitted to the operator.
Alternatives
Compare SMS gateway software if you want to survey the category before choosing a provider.
Android SMS Gateway is a stronger candidate for buyers who want a free plan: it includes one Android device, 300 lifetime SMS and 300 contacts, with a free trial. Ozeki SMS Gateway may fit teams that want self-hosted or Linux support; its listed 5 MPM license costs €1,490 as a one-time purchase and allows one service-provider connection and 10 users. Textmagic uses prepaid destination-dependent rates, with a listed Essential rate of $0.05 a month and 160 plain-text characters per SMS part; consider it if that pricing model better matches your needs.
D7 Networks is another paid API and broadcast option, with local and international usage-based plans. NowSMS may suit buyers looking at modem-based or self-hosted tools; its Modem Edition is £370, paid once and bases licensing on the number of modems. ASPSMS sells credits that do not expire: its 500-credit pack is €30, paid once. Clickatell SMS API offers a free prepaid option, with outgoing-message prices varying by destination and message type. simhook is an alternative for buyers considering a free or self-hosted setup.
Verdict
Choose SMSGatewayCenter if your business needs India-focused transactional SMS plus APIs, integrations and additional messaging channels. Its range of tools and lower per-message rates at larger volumes make it compelling for established or growing workloads. Look elsewhere if you need international transactional pricing, cannot meet DLT requirements, or need more flexible treatment of unused credits.
Verdict
SMSGatewayCenter combines messaging channels, developer access, integrations, and mobile and desktop tools. Check India-specific DLT requirements and the credit terms before buying a transactional SMS pack.
Where Specifiction places it
- SMS Gateway Software#7 of 368.7