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StratX Simulations

stratxsim.com

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Spec score 6.7 #23 of 26 in Business Simulation Software

What it is

StratX Simulations develops web-based experiential business simulations for educators and learners. Participants learn by making decisions in realistic competitive settings across topics such as marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. The audience includes undergraduate and graduate students, MBA and executive education participants, and working professionals. Markstrat has assessment tools, a real-time AI assistant inside the simulation, and multiple language versions. Its exercises cover segmentation, positioning, pricing, product portfolios, research and development, and communication while customers and competitors change. Markstrat requires 12–20 hours of decision-making and can run over a semester, in a 4.5-day intensive course, or in a two-day highly intensive course. Use is reserved for registered instructors validated by StratX. Simulations run on the web, support multiplayer participation and an instructor dashboard, and are licensed per participant only within programs. StratX recommends at least 15 participants and sets no maximum. Pricing is provided on request. The company states compliance with EU–U.S. and Swiss–U.S. Data Privacy Frameworks.

Spec sheet

Product
StratX Simulations develops experiential business simulations for educators and learners.Read 8 Oct 2026 · stratxsim.com
Support
The help desk says a support manager will respond within four business hours; telephone support is reserved for instructors, while participant support is by email for questions not covered by its knowledge base or documentation.Read 8 Oct 2026 · stratx.zendesk.com
Headquarters
The privacy policy lists the company's registered office at 2 Rue Jean Lantier, 75001 Paris, France.Read 8 Oct 2026 · gdpr.stratxsimulations.com
Founded
1984Read 28 Sep 2026 · stratxsim.com
Access requirement
Use of Markstrat is reserved for registered instructors, whose registration must be validated by StratX.Read 8 Oct 2026 · stratxsim.com
Audiences
The simulations are intended for undergraduate and graduate students, MBA and executive education participants, and working professionals.Read 8 Oct 2026 · stratxsim.com
Company history
StratX says it was officially founded in 1984 by Jean-Claude Larréché.Read 8 Oct 2026 · stratxsim.com
Learning approach
Its simulations let learners apply concepts through decisions in realistic, competitive environments.Read 8 Oct 2026 · stratxsim.com
Markstrat duration
The Markstrat simulation requires 12–20 hours of decision-making and can be delivered over a semester, in an intensive 4.5-day course, or in a 2-day highly intensive course.Read 8 Oct 2026 · stratxsim.com
Markstrat features
Markstrat includes built-in assessment tools, an in-simulation real-time AI assistant, and versions in multiple languages.Read 8 Oct 2026 · stratxsim.com
Markstrat learning
Markstrat participants make decisions on areas such as segmentation, positioning, pricing, product portfolios, R&D, and communication while responding to changing customers and competitors.Read 8 Oct 2026 · stratxsim.com
Participant scale
StratX recommends at least 15 participants for its simulations and states there is no maximum participant count.Read 8 Oct 2026 · stratxsim.com
Privacy and security
Its privacy policy says it implements technical and organizational measures, including restricted database access, login-and-password protection, firewalls, and IP controls for SQL database access.Read 8 Oct 2026 · gdpr.stratxsimulations.com
Privacy framework
The privacy page states that StratX Simulations complies with the EU–U.S. and Swiss–U.S. Data Privacy Frameworks.Read 8 Oct 2026 · gdpr.stratxsimulations.com
Purchase model
Simulations are licensed per participant and sold only as part of programs; instructors submit course information and receive ordering instructions from an account manager.Read 8 Oct 2026 · stratxsim.com
Topics
Its simulation topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix.Read 8 Oct 2026 · stratxsim.com

Plans and prices

Program license Priced on request one license per participant · licenses sold only with programs · instructor validation required Read 8 Oct 2026 · stratxsim.com

Every StratX Simulations plan and price →

Strong points and limits

Strong points

  • Covers multiple strategy and marketing subjects
  • Includes assessment tools and instructor dashboard
  • Markstrat offers an in-simulation AI assistant
  • Supports multiplayer learning
  • No stated maximum participant count

Limits

  • Pricing is available only on request
  • Licenses sold only as part of programs
  • Instructor validation required for Markstrat
  • At least 15 participants recommended

Who it suits

It is aimed at educators running business-learning programs and learners in degree, executive-education, or professional settings. Markstrat requires an instructor registration validated by StratX.

Verdict

StratX provides structured, competitive simulations for classroom and professional education. Its program-based licensing and instructor validation make it a managed teaching product rather than an individual self-serve tool.

Where Specifiction places it

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