Submagic

Spec sheet

What it does

Submagic is a browser-based AI editor for creating short-form videos with captions, B-roll and visual effects.Read 21 Oct 2026 · submagic.co

Free plan

YesRead 19 Sep 2026 · submagic.co

Paid from

12Read 19 Sep 2026 · submagic.co

Integrations

The integrations page positions the API for studios, education providers and creators and links to the developer documentation.Read 21 Oct 2026 · submagic.co

Headquarters

Paris, FranceRead 23 Sep 2026 · submagic.co

API capabilities

The API supports captions, Magic Clips, templates, multilingual transcription, webhooks and an MCP server usable from Claude, Cursor and other compatible assistants.Read 21 Oct 2026 · docs.submagic.co

API documentation and support

The developer site provides a three-step quick start, curl example, API reference links, email support and a Discord community.Read 21 Oct 2026 · docs.submagic.co

API rate limits

Published limits are 1,000 requests/hour for lightweight operations, 500 for retrieval and uploads, and 50 for exports.Read 21 Oct 2026 · docs.submagic.co

Audio tools

Submagic offers sound effects, background music and AI audio cleanup for reducing background noise.Read 21 Oct 2026 · submagic.co

Auto B-roll

Submagic can add royalty-free stock footage or user clips automatically in one click.Read 21 Oct 2026 · submagic.co

Auto captions

The editor transcribes speech and creates animated captions, with the product page claiming 123-language support and 99% accuracy.Read 21 Oct 2026 · submagic.co

Auto cut

Auto Cut removes silent sections from a video.Read 21 Oct 2026 · submagic.co

Auto zoom

Magic Zoom applies automated zoom effects intended to make clips more dynamic.Read 21 Oct 2026 · submagic.co

Brand caption presets

YesRead 19 Sep 2026 · submagic.co

Burn-in captions

YesRead 19 Sep 2026 · submagic.co

Caption languages

123Read 19 Sep 2026 · submagic.co

Caption styling

YesRead 19 Sep 2026 · submagic.co

Caption templates

The caption tool provides more than 35 animated presets and lets users save branded fonts, colors and animation settings.Read 21 Oct 2026 · submagic.co

Company legal name

The platform publisher is TURBO STUDIO S.A.S., a French simplified joint-stock company registered in Paris.Read 21 Oct 2026 · submagic.co

Company profile

LinkedIn lists Submagic as self-owned, headquartered in Paris, founded in 2023 and employing 11–50 people.Read 21 Oct 2026 · linkedin.com

Data locations

The privacy notice says servers are in the United States, with EU/US processors and Standard Contractual Clauses for international transfers.Read 21 Oct 2026 · submagic.co

Funding and origin

Co-founder David Zitoun wrote that the company began with $500, no funding and two founders, later reaching 14 people.Read 21 Oct 2026 · linkedin.com

Hosting and requirements

Access requires a computer or smartphone, an internet connection and a browser; the service is hosted as SaaS by AWS.Read 21 Oct 2026 · submagic.co

Images and GIFs

The editor supports adding images and GIFs with one click.Read 21 Oct 2026 · submagic.co

License model

Terms grant a personal, non-transferable, non-exclusive right to use the hosted platform and prohibit reverse engineering, indicating proprietary SaaS rather than open-source software.Read 21 Oct 2026 · submagic.co

Limit: reliability and billing

Trustpilot summaries and reviews mention stuck exports, login problems, repeated payment attempts and difficult cancellation experiences.Read 21 Oct 2026 · trustpilot.com

Limit: timeline and overlays

A Trustpilot reviewer says the editor lacks a proper timeline and flexible text-overlay controls compared with CapCut.Read 21 Oct 2026 · trustpilot.com

Magic Clips

Magic Clips turns long videos or YouTube content into multiple short clips and identifies high-engagement moments automatically.Read 21 Oct 2026 · docs.submagic.co

Max video length

2Read 19 Sep 2026 · submagic.co

Notable news: publishing

A LinkedIn update announced Publishing, followed by scheduling and analytics for six social networks.Read 21 Oct 2026 · linkedin.com

Praise: support

Independent reviewers frequently praise fast, human support that resolves technical and billing issues.Read 21 Oct 2026 · trustpilot.com

Praise: time savings

Reviewers repeatedly say the automated captions and editing save substantial time, often about an hour or more per video.Read 21 Oct 2026 · trustpilot.com

Public API

The API accepts video uploads or URLs, creates projects and returns processed videos with captions and effects.Read 21 Oct 2026 · docs.submagic.co

Publishing

Submagic supports publishing and scheduling to TikTok, Instagram, YouTube, LinkedIn, X and Facebook, with analytics for views, engagement and followers.Read 21 Oct 2026 · linkedin.com

Rating on G2

4.6 out of 5 from 85 reviewsRead 21 Oct 2026 · g2.com

Rating on GetApp

5.0 out of 5 from 1 reviewRead 21 Oct 2026 · getapp.com

Rating on Software Advice

5.0 out of 5 from 1 reviewRead 21 Oct 2026 · softwareadvice.com

Rating on Trustpilot

4.5 out of 5 from 853 reviewsRead 21 Oct 2026 · trustpilot.com

Security and privacy

The company says it uses technical and organizational safeguards, GDPR-compliant subprocessors, breach notification procedures and a named data-protection officer.Read 21 Oct 2026 · submagic.co

Status

The public status page reported all services online and database-backup uptime of 99.982%.Read 21 Oct 2026 · submagic-1.betteruptime.com

Subtitle export

other formatsRead 19 Sep 2026 · submagic.co

Support terms

Terms state support and maintenance are available Monday through Friday, 9:00 AM to 6:00 PM CET, with advance notice for scheduled maintenance.Read 21 Oct 2026 · submagic.co

Text-based editing

The product replaces a traditional timeline with text-based editing and supports trimming through the transcript.Read 21 Oct 2026 · submagic.co

Transitions

Its transition tool creates transitions between B-roll clips and can animate emojis with sound.Read 21 Oct 2026 · submagic.co

Plans and prices

Every Submagic plan and price →

Where Specifiction places it

• AI Video Caption Generators#5 of 999.0
• AI Video Editing Software#18 of 328.2