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SureAsset

42gears.com

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Spec score 9.1 #2 of 28 in Mobile Device Management

What it is

SureAsset is a cloud service for asset lifecycle management and hardware and software license tracking. Its listed capabilities include barcode scanning, employee self-service, API access, and automation; the free plan includes asset lifecycle management, license tracking, API access, and automation. The product also provides private access to real Android and iOS/iPadOS devices for browser testing. Listed automation frameworks include JUnit, Ranorex, Cucumber, Selenium, TestNG, Maestro, Appium, and Playwright. Device management supports URL allowlisting, remote management, session resets, and browser and app lockdown. Teams can configure devices remotely, apply third-party patches, schedule reboots and deployments, and support offline devices. The device-management platform list includes Android, iOS/iPadOS, and Windows; the broader platform list also names macOS, Linux, web, and iOS. SureAsset is listed as free, with a paid-from figure of $2.49/mo. The maker is identified as SureAsset, founded in 2009 and headquartered in Bengaluru, India.

Spec sheet

What it does
SureAsset is a cloud asset-lifecycle platform for tracking hardware, software licenses, ownership, financial data, and lifecycle status from procurement through retirement.Read 14 Oct 2026 · 42gears.com
Deployment
cloudRead 22 Sep 2026 · 42gears.com
Free plan
YesRead 22 Sep 2026 · 42gears.com
API
The product page states that existing systems can connect through access tokens and API usage.Read 14 Oct 2026 · 42gears.com
Support
Free-service support is offered on a best-effort basis by email, without a guaranteed response time.Read 14 Oct 2026 · 42gears.com
Headquarters
Bengaluru, Karnataka, IndiaRead 28 Sep 2026 · 42gears.com
Founded
2009Read 28 Sep 2026 · 42gears.com
Asset fields
Documentation lists asset tags, serial numbers, companies, models, statuses, locations, suppliers, warranties, order numbers, purchase dates, costs, and end-of-life dates.Read 14 Oct 2026 · docs.42gears.com
Availability limitation
The EULA provides the service as-is and as-available and disclaims guarantees of uninterrupted, error-free, secure, accurate, or complete operation.Read 14 Oct 2026 · 42gears.com
Barcode scanning
YesRead 22 Sep 2026 · 42gears.com
Cloud access
The product is accessed through a browser and does not require customers to host it.Read 14 Oct 2026 · 42gears.com
Company founded
LinkedIn states that 42Gears was founded in 2009.Read 14 Oct 2026 · linkedin.com
Company headquarters
LinkedIn lists headquarters in Milpitas, California.Read 14 Oct 2026 · linkedin.com
Company legal name
Crunchbase lists the legal entity as 42Gears Mobility Systems Pvt Ltd.Read 14 Oct 2026 · crunchbase.com
Company reach
LinkedIn says 42Gears serves more than 23,000 customers across over 170 countries.Read 14 Oct 2026 · linkedin.com
Company size
LinkedIn lists 201–500 employees, while Crunchbase lists 101–250.Read 14 Oct 2026 · linkedin.com
Dashboard
An automatically generated dashboard provides real-time overviews of assets and licenses.Read 14 Oct 2026 · 42gears.com
Data protection statement
The EULA says 42Gears uses commercially reasonable technical and organizational measures but does not guarantee complete security.Read 14 Oct 2026 · 42gears.com
Developer resources
A 2021 42Gears announcement says its developer portal provides API documentation, SDKs, libraries, and sample code for SureMDM extensions and integrations; the announcement does not identify SureAsset-specific SDKs.Read 14 Oct 2026 · 42gears.com
Directory integrations
Users can be imported from LDAP and Azure Active Directory.Read 14 Oct 2026 · 42gears.com
Documentation scope
The help documentation covers registration, dashboards, profiles, system configuration, asset management, licenses, accessories, consumables, components, users, reports, imports, and account settings.Read 14 Oct 2026 · docs.42gears.com
Employee self-service
YesRead 22 Sep 2026 · 42gears.com
Founders
Crunchbase identifies Onkar Singh and Prakash Gupta as founders.Read 14 Oct 2026 · crunchbase.com
License management
The system tracks licenses such as Office 365 and Adobe, assigns them to users or assets, and monitors seat allocation.Read 14 Oct 2026 · 42gears.com
License model
The EULA grants a limited, non-exclusive, non-transferable, revocable license for internal business use and prohibits copying, sublicensing, selling, leasing, or reverse engineering.Read 14 Oct 2026 · 42gears.com
Lifecycle records
Assets can be managed across procurement, onboarding, maintenance, and retirement, with bulk CSV, JSON, and DOCX import and export.Read 14 Oct 2026 · 42gears.com
Limit: review evidence
Capterra, Software Advice, and G2 list zero user reviews for SureAsset, so those pages provide no verified reviewer praise or complaint themes.Read 14 Oct 2026 · capterra.com
Onboarding
Signup supports email verification and single sign-on with Google Workspace or enterprise credentials.Read 14 Oct 2026 · 42gears.com
Optional asset data
Assets can include BYOD status, requestability, next audit dates, notes, and uploaded images.Read 14 Oct 2026 · docs.42gears.com
Praise: product coverage
Capterra describes centralized lifecycle data, dashboards, license assignment, directory integration, audit logs, reporting, and API connectivity.Read 14 Oct 2026 · capterra.com
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
No rating out of 5 from 0 reviewsRead 14 Oct 2026 · g2.com
Rating on Software Advice
No rating out of 5 from 0 reviewsRead 14 Oct 2026 · softwareadvice.com
Reporting
Audit logs and activity history are available, with downloadable CSV, JSON, and DOCX reports.Read 14 Oct 2026 · 42gears.com
Security certification
42Gears displays ISO/IEC 27001:2022 certification on its SureAsset product page.Read 14 Oct 2026 · 42gears.com
Self-hosting
The official product page describes SureAsset as cloud-based and says customers do not have to host anything.Read 14 Oct 2026 · 42gears.com
Software license tracking
YesRead 22 Sep 2026 · 42gears.com
Third-party outage limitation
Downtime caused by third-party providers is excluded from the service uptime commitment.Read 14 Oct 2026 · 42gears.com
User roles
User administration includes Normal User, Organizer, Admin, and Super Admin roles.Read 14 Oct 2026 · 42gears.com

Plans and prices

Free Free Asset lifecycle management · Hardware and software license tracking · API access and automation Read 22 Sep 2026 · 42gears.com
Free Free Asset lifecycle management · Hardware and software license tracking · API access and automation Read 14 Oct 2026 · 42gears.com

Every SureAsset plan and price →

Strong points and limits

Strong points

  • Free plan includes asset and license tracking.
  • Includes barcode scanning and employee self-service.
  • Supports remote configuration and scheduled deployments.
  • Lists automation frameworks including Appium and Playwright.

Limits

  • Device-management platforms are listed as Android, iOS/iPadOS, and Windows.
  • Paid options start at $2.49/mo.

Who it suits

SureAsset suits teams tracking assets and software licenses, as well as teams needing remote device controls or private mobile devices for browser testing. Its listed platform support spans mobile, desktop, and web environments.

SureAsset in depth

Read the full write-up

SureAsset is a cloud service for asset lifecycle management, device controls and private-device browser testing. It is best suited to teams that need more than an inventory system, particularly those managing mobile devices alongside software tests. Its free plan is a strong starting point for asset tracking, while paid-plan terms need careful review before budgeting for device management.

Overview

SureAsset brings three related but distinct jobs together: tracking assets and software licenses, managing devices remotely, and testing browsers on real mobile hardware. The breadth can suit organizations whose IT and testing teams share a platform, but it should not obscure the different platform coverage and operating requirements of each job.

The cloud deployment combines barcode scanning and employee self-service with device controls and browser testing. The maker is based in Bengaluru, India, and was founded in 2009.

Key features

Asset and license tracking

The free plan includes asset lifecycle management, hardware and software license tracking, API access and automation. Barcode scanning can support physical inventory work, while employee self-service gives staff a role in asset workflows. API access is useful when asset processes need to connect to other systems. The free-plan description does not give a seat or device cap, so teams should confirm suitability against their own inventory size.

Device controls

Remote management, remote configuration and scheduled deployment give administrators ways to manage devices beyond recording ownership. URL allowlisting, browser and app lockdown, session reset and scheduled reboots support controlled-use deployments; third-party patching and offline-device support extend the management scope. These controls make SureAsset relevant to organizations with managed endpoints, but the device-management platform list is narrower than the broad platform list.

Private-device browser testing

SureAsset provides access to real devices for browser testing, with private device access and Android and iOS/iPadOS coverage. Automation support spans JUnit, Ranorex, Cucumber, Selenium, TestNG, Maestro, Appium and Playwright. This makes it a potential fit for teams automating mobile browser checks on real hardware; it is not a substitute for broader asset tracking or general desktop testing.

Pricing

The Free plan costs nothing and includes asset lifecycle management, hardware and software license tracking, API access and automation. That is the clearest fit for teams beginning asset and license tracking without an upfront charge. Its published inclusions do not establish how many users or assets it supports, and the free-plan description does not promise the paid device-management or testing capabilities.

Paid from 2.49 /mo. Teams considering paid use should confirm the applicable plan, billing term, included seats or devices, and whether device controls and browser testing are covered at that price. The price alone does not establish those terms.

Platforms

The broad platform list is Android, macOS, Linux, web, Windows and iOS. Device management is specified for Android, iOS/iPadOS and Windows, while real-device browser testing covers Android and iOS/iPadOS. Those distinctions matter: inclusion in the overall platform list does not mean every capability runs on every platform. Cloud deployment suits teams seeking a hosted service rather than an on-premises installation.

Who it's for

SureAsset is strongest for organizations combining asset and license management with mobile endpoint administration, especially where barcode inventory, employee self-service or remote controls address day-to-day IT needs. Mobile testing teams may also benefit from private access to real Android and iOS/iPadOS devices and a broad automation-tool list. It is a weaker fit for buyers who need confirmed per-device costs, clear quotas before committing, or device-management coverage on macOS and Linux.

Pros and cons

Pros: The free plan combines asset lifecycle management, license tracking and API access with automation, giving teams a useful foundation without an upfront price.

Pros: Remote configuration, lockdown controls, patching, scheduled deployment and offline support cover a wide range of managed-device needs.

Pros: Private real-device browser testing supports Android and iOS/iPadOS and names eight automation frameworks.

Cons: The device-management platform coverage is more limited than the overall platform list, so buyers must match platforms to specific tasks.

Cons: The published free-plan inclusions do not give seat or asset quotas, and the paid-from price does not clarify plan terms or included capacity.

Alternatives

For teams focused on kiosks rather than SureAsset’s combination of asset tracking, endpoint controls and mobile testing, Kiosk Management Software is a relevant category to compare. A narrower browser-focused search can start with Kiosk Browsers, while real-device testing buyers can compare Device Farm Software. Teams prioritizing software updates can look at Patch Management Software; buyers seeking a broader endpoint suite can compare Unified Endpoint Management Software or Mobile Device Management Software.

Quantem Kiosk Software is a paid option with a free trial and platforms spanning Android, iOS, Linux, macOS, web and Windows; its Essential plan is $2 a year, billed per device per month yearly, with QR enrollment, one private app, 50 MB and three console users. KioskCore is worth comparing for a freemium kiosk setup: its free plan covers up to two devices, seven-day metric history, on-demand screen capture with 24-hour retention, three email alerts per device per day and community support.

Trio Kiosk Management offers a 14-day free trial and starts with 20 devices; Essentials is $5 a month per device, while Secure is $8 a month. KioskSide is another paid option, supporting Android, Linux, web and Windows.

Moki may suit buyers comparing paid mobile management with a free trial; its Moki MDM plan is priced per device per month, limits API calls to 500 per hour per account and includes up to 10 users, with additional users billed $15 per user per month. FrontFace is a paid Android and Windows alternative with a free trial; its Subscription plan covers one player and includes updates, support and cloud publishing.

Kiosker offers freemium pricing and a free trial for Android and iOS, with subscription options at $6.99 a month or $24.99 a year, each with a seven-day free trial. KioskGrid is a paid Android and web option with a free trial; its Monthly plan is €7 a month per device for 1 to 30 devices and all console features.

Verdict

Choose SureAsset if your team wants a free foundation for asset and license tracking and may also need remote device controls or private mobile browser testing in the same cloud service. Its breadth is the main reason to choose it; the main reason to look elsewhere is the need for precise paid-plan capacity and terms before purchase, or management support for platforms outside Android, iOS/iPadOS and Windows.

Verdict

SureAsset combines asset tracking with device controls and private-device browser testing. Check the distinction between its broader platform list and the device-management platform list when assessing fit.

Where Specifiction places it

Alternatives to SureAssetAll alternatives →