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Swayable

swayable.com

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Spec score 6.6 #23 of 24 in Ad Creative Testing Tools

Spec sheet

What it does
Swayable is a creative pre-testing and persuasion measurement platform that uses randomized controlled trial experiments to measure how advertising affects consumer perception.Read 8 Oct 2026 · swayable.com
Support
Basic includes expert setup and guidance, while Enterprise includes dedicated data science support and bespoke analytics setup and support.Read 8 Oct 2026 · swayable.com
Headquarters
New York, New York, United States; San Francisco, California, United StatesRead 28 Sep 2026 · swayable.com
AI features
Swayable says its AI tools generate topline memos, qualitative summaries of respondent comments, and structured slide presentations.Read 8 Oct 2026 · swayable.com
Creative formats
Customers can test digital video, social ads, linear TV ads, concept mockups, AI-generated prototypes, package design, pricing, copy, messaging, and out-of-home ads.Read 8 Oct 2026 · swayable.com
Method
Swayable uses randomized controlled trials with test and control groups to measure whether creative causes changes in consumer attitudes.Read 8 Oct 2026 · swayable.com
Metrics
The platform measures brand lift, favorability, consideration, purchase intent, and direct reactions such as authenticity, relatability, humor, and motivation to share.Read 8 Oct 2026 · swayable.com
Platform delivery
Swayable describes its service as a cloud-based technology platform built in California and New York.Read 8 Oct 2026 · swayable.com
Pricing detail
The pricing page names Basic, Pro, and Enterprise plans, but directs visitors to contact sales instead of displaying numeric prices.Read 8 Oct 2026 · swayable.com
Respondents
Respondents are recruited from mobile apps, including games and social platforms, and participate by opting in for non-cash incentives.Read 8 Oct 2026 · swayable.com
Results speed
Swayable says it can deliver consumer insights in as little as 24 hours.Read 8 Oct 2026 · swayable.com
Security and privacy
Swayable says informed user consent is built into the platform and cites GDPR and California CCPA among its privacy and security standards.Read 8 Oct 2026 · swayable.com
Who it serves
Swayable says its clients include major brands, agencies, foundations, and political campaigns around the world.Read 8 Oct 2026 · swayable.com

Plans and prices

Basic Priced on request 24-hour results · custom metrics and segments · quantitative results · long-form qualitative responses · expert setup and guidance Read 8 Oct 2026 · swayable.com
Enterprise Priced on request Pro features · dedicated data science support · bespoke analytics setup and support · custom benchmarks Read 8 Oct 2026 · swayable.com
Pro Priced on request Basic features · additional custom metrics and segments · emotional response analysis · subscription plan with discount pricing Read 8 Oct 2026 · swayable.com

Every Swayable plan and price →

Where Specifiction places it

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