Marpipe vs Swayable
Marpipe
marpipe.comSwayable
swayable.comSide by side
| Figure | Marpipe | Swayable |
|---|---|---|
| Price from | $0.50/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 13 | 3 |
| Spec score · Ad Creative Testing Tools | 8.8 (#3) | 6.6 (#23) |
| Headquarters | New York, NY, United States | New York, New York, United States; San Francisco, California, United States |
| Support | The pricing page lists Intercom chat for support and describes Enterprise support as including meetings, Slack and email. | Basic includes expert setup and guidance, while Enterprise includes dedicated data science support and bespoke analytics setup and support. |
| What it does | Marpipe is a cloud platform for turning ecommerce product catalogs into dynamic, enriched advertising creative and feeds. | Swayable is a creative pre-testing and persuasion measurement platform that uses randomized controlled trial experiments to measure how advertising affects consumer perception. |
Plans
Marpipe
- Catalog Creative — FreeFree
- Catalog Creative FreeFree
- Feed Management — FreeFree
- Feed Management FreeFree
- Feed Management — White Glove$0.05, paid once
- Feed Management White Glove$0.05, paid once
- Catalog Creative — Enterprise add-on$0.50 a month
- Catalog Creative — Startup$199 a month
- Catalog Creative Startup$199 a month
- Additional location feed$299 a month
In their own words
Marpipe
Marpipe turns product catalogs into ad campaigns and gives brands tools to manage Dynamic Product Ads (DPAs). Catalog Creative lets users explore design options, preview generative designs, and launch DPAs across platforms. Feed Management tools cover feed fields, product sets, and a Feed Score for each channel. The product menu also describes AI models for catalogs, video creation for individual SKUs, and automatic filtering of weaker performers. Catalog inputs can include product feeds and images, video, headlines, copy, logos, and other brand assets; experimentation is multivariate, with advanced creative reporting and AI variant generation. Named ad platforms include Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, and Reddit. Commerce integrations include Shopify, Salesforce, BigCommerce, WooCommerce, and Magento. Marpipe is available on the web and as an extension. Catalog Creative and Feed Management have free plans; Startup costs $199 a month, Enterprise costs $999 a month, and White Glove feed management costs $0.05 per SKU, with a $400 minimum. Plans include secure SSO. Marpipe says its services are for businesses, not personal, family, or household use.