Toby
gettoby.com
What it is
Toby is a browser-tab and link organizer for collecting web resources and returning to them later. Users can make a Space for a project, team, or idea, then sort its tabs and links. One-Click Save captures all open tabs for later organization. Search finds pages across Spaces by title, link, or note, and Smart Sort groups related tabs for review. Users can invite teammates to shared Spaces, where members can add and arrange links, or share a collection through a link that anyone can view. Toby also saves Chrome tab groups as collections and syncs changes to those groups; that feature is limited to Chrome. The service lists Chrome, Firefox, and Edge availability, along with Android and iOS apps, and supports Google Sign-On. Toby says it stores account tabs and lists but does not track sites visited. The free Starter plan allows up to 60 saved tabs; existing tabs remain viewable, openable, and exportable over the limit, but new ones cannot be saved until the total is reduced or the account upgraded. Pricing is Free, or paid from $4.50/mo (annual).
Spec sheet
- What it does
- Toby organizes browser tabs and links into visual Spaces and collections that can be reopened later.Read 15 Oct 2026 · gettoby.com
- Purpose
- Toby organizes browser tabs, links, and other web resources so users can find and revisit them.Read 30 Sep 2026 · gettoby.com
- Mobile apps
- The site links to Toby apps for iOS and Android.Read 30 Sep 2026 · gettoby.com
- Support
- The Team plan includes priority support.Read 30 Sep 2026 · gettoby.com
- Headquarters
- Axiom Zen lists Vancouver, Canada as its location, and Crunchbase also places it in Vancouver, British Columbia.Read 15 Oct 2026 · axiomzen.com
- Founded
- Axiom Zen states that it was founded in 2012.Read 15 Oct 2026 · axiomzen.com
- AI data scope
- Toby says its AI reads saved-tab website titles, collection titles and feedback, while excluding page contents, passwords, browsing history and personal files.Read 15 Oct 2026 · help.gettoby.com
- AI features
- Paid Smart features can name collections, sort tabs and group open tabs; AI is opt-in.Read 15 Oct 2026 · help.gettoby.com
- Browser availability
- The site lists Google Chrome, Mozilla Firefox, and Microsoft Edge as available browsers.Read 30 Sep 2026 · gettoby.com
- Chrome tab groups
- Toby can save Chrome tab groups as collections and keep group changes in sync; the feature is Chrome-only.Read 30 Sep 2026 · help.gettoby.com
- Collaboration
- Shared Spaces let invited teammates add, organize and share links collaboratively.Read 15 Oct 2026 · gettoby.com
- Company legal name
- Crunchbase identifies the maker’s legal name as Launch Labs, Inc.Read 15 Oct 2026 · crunchbase.com
- Company relationship
- Toby’s privacy policy identifies the product developer as Launch Labs, Inc. doing business as Axiom Zen.Read 15 Oct 2026 · gettoby.com
- Company size
- Crunchbase lists Axiom Zen in the 51–100 employee range.Read 15 Oct 2026 · crunchbase.com
- Custom share links
- A collection can be turned into a shareable link that other people can view.Read 15 Oct 2026 · gettoby.com
- Funding record
- Crunchbase shows one seed funding round for Axiom Zen but does not disclose the amount.Read 15 Oct 2026 · crunchbase.com
- Google sign-on
- Toby supports Google Sign-On, which the help article describes as a way to sign in using a Google account.Read 30 Sep 2026 · help.gettoby.com
- Licence and ownership
- Toby is proprietary software: its terms say Launch Labs/Axiom Zen owns the service technology and grant no ownership rights to users.Read 15 Oct 2026 · gettoby.com
- Limit: iOS feature gaps
- An Apple reviewer calls the mobile app bare-bones, citing missing sorting, dark mode and open-all-websites functionality.Read 15 Oct 2026 · apps.apple.com
- Limit: missing phone app
- A G2 reviewer says Toby lacks a dedicated phone app and finds selecting only some pages to add frustrating.Read 15 Oct 2026 · g2.com
- Limit: mobile experience
- Reviewers report that the Android app cannot reliably create collections, has obstructed controls and requires manually entering link titles.Read 15 Oct 2026 · play.google.com
- Next feature
- The Next list lets users pin tabs they need to handle soon.Read 15 Oct 2026 · gettoby.com
- Notable news
- Toby announced its 2.0 rebuild on September 12, 2026, highlighting smoother drag-and-drop, a side panel, richer notes and a refreshed design.Read 15 Oct 2026 · gettoby.com
- Notes
- Toby supports notes with checklists, links and text formatting on the workspace board.Read 15 Oct 2026 · chromewebstore.google.com
- Official service form
- The terms describe Toby as a website service and Chrome extension intended primarily for business use.Read 15 Oct 2026 · gettoby.com
- One-click save
- The extension saves all open tabs as a session with one click and can close them after saving.Read 15 Oct 2026 · gettoby.com
- Praise: organization
- G2 reviewers repeatedly praise collections, easy project switching, one-click tab opening and replacing bookmarks.Read 15 Oct 2026 · g2.com
- Praise: usability
- Apple reviewers describe the interface as clean, intuitive and easy to use, while Google Play reviewers praise the desktop extension’s usefulness.Read 15 Oct 2026 · apps.apple.com
- Privacy claim
- Toby states that it does not sell user data, share it with advertisers or use it to train third-party models.Read 15 Oct 2026 · help.gettoby.com
- Rating on Apple App Store
- 4.4 out of 5 from 5 ratingsRead 15 Oct 2026 · apps.apple.com
- Rating on Chrome Web Store
- 4.2 out of 5 from 3.3K ratingsRead 15 Oct 2026 · chromewebstore.google.com
- Rating on G2
- 4.9 out of 5 from 17 reviewsRead 15 Oct 2026 · g2.com
- Rating on Google Play
- 3.0 out of 5 from 122 reviewsRead 15 Oct 2026 · play.google.com
- Save sessions
- One-Click Save saves all open tabs with a click for later organization.Read 30 Sep 2026 · gettoby.com
- Saved-tab limit
- Starter includes up to 60 saved tabs; over-limit saved tabs can still be viewed, opened, and exported, but new tabs cannot be saved until below the limit or upgraded.Read 30 Sep 2026 · gettoby.com
- Search
- Search covers Spaces, collections, saved tabs, open tabs and, on paid plans, browsing history.Read 15 Oct 2026 · chromewebstore.google.com
- Security and privacy
- The privacy policy says account tabs and lists are stored as part of the service, but Toby does not track the sites users visit.Read 30 Sep 2026 · gettoby.com
- Security controls
- Team plans include single sign-on and priority support, while the terms make account holders responsible for account credentials.Read 15 Oct 2026 · gettoby.com
- Sharing
- Collections can be turned into shareable links that let anyone with the link view the collection.Read 30 Sep 2026 · gettoby.com
- Smart Sort
- Smart Sort groups related tabs and suggests groups for users to review and apply.Read 30 Sep 2026 · gettoby.com
- Spaces
- Users can create separate Spaces for projects, teams or ideas and keep related tabs and links sorted inside them.Read 15 Oct 2026 · gettoby.com
- Support documentation
- The help center contains sections for getting started, sharing and collaboration, FAQs, announcements, pricing and AI features.Read 15 Oct 2026 · help.gettoby.com
- Sync
- Signed-in users’ Spaces synchronize across browsers and devices.Read 15 Oct 2026 · gettoby.com
- System requirements
- The iOS listing requires iOS 13 or later; iPadOS 13 or later; and macOS 11 or later on an Apple Silicon Mac.Read 15 Oct 2026 · apps.apple.com
- Trademark filing
- The Canadian trademark record shows TOBY filed by Launch Labs, Inc. dba Axiom Zen on August 25, 2023, for browser-tab productivity software and related services.Read 15 Oct 2026 · ised-isde.canada.ca
- Web beta limitation
- Toby Web beta lacks the open-tabs sidebar, Save session button and Open all control, and requires pasted URLs to add tabs.Read 15 Oct 2026 · help.gettoby.com
Plans and prices
Strong points and limits
Strong points
- Spaces organize tabs and links by project, team, or idea.
- Search works across Spaces by title, link, or note.
- Shared Spaces let teammates add and organize links.
- Supports Android, iOS, Chrome, Firefox, and Edge.
Limits
- Starter limits saved tabs to 60.
- Chrome tab-group saving and sync are Chrome-only.
- Paid pricing starts at $4.50/mo (annual).
Who it suits
Toby suits people who want to organize browser resources by project or collaborate on shared collections. It also fits users who need search across saved pages or tab-session restoration.
Verdict
Toby combines tab saving, cross-Space search, and shared collections in one organizer. Check the Starter tab cap and Chrome-only tab-group feature against your needs.
Where Specifiction places it
- Tab Management Software#4 of 278.6
- Chrome Extensions#5 of 268.6
- Browser Extensions#7 of 198.6