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SPECIFICTION
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Tray

tray.com.br

From $39/mo WebiOSAndroidAPI
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Spec score 8.3 #75 of 280 in Ecommerce platforms

Spec sheet

Product
Tray is an e-commerce platform for creating and managing an online store and connecting it with marketplaces and physical sales.Read 12 Oct 2026 · tray.com.br
Free plan
NoRead 20 Sep 2026 · tray.com.br
API
The plan comparison lists external API quotas of 1,000 requests per day for Lançamento, 5,000 for Crescimento, 30,000 for Avançado, and unlimited for Ultra.Read 12 Oct 2026 · tray.com.br
Integrations
Tray advertises more than 2,000 integrations and provides a searchable integration directory.Read 12 Oct 2026 · tray.com.br
Security
The plans page lists free SSL and transparent checkout as included infrastructure features.Read 12 Oct 2026 · tray.com.br
Privacy
Tray's contracts and policies page states that LWSA commits to comply with obligations under Brazil's LGPD data-protection law.Read 12 Oct 2026 · tray.com.br
Support
Support ranges from ticket and email on Lançamento to chat and WhatsApp on Crescimento, SLA and phone on Avançado, and a dedicated account manager on Ultra.Read 12 Oct 2026 · tray.com.br
Founded
2003Read 28 Sep 2026 · tray.com.br
Abandoned cart recovery
YesRead 20 Sep 2026 · tray.com.br
AI
Tray Pulse helps create store content and landing pages, import products, edit the site with text commands, and manage paid traffic.Read 12 Oct 2026 · tray.com.br
App marketplace
YesRead 20 Sep 2026 · tray.com.br
Company history
Tray says it was founded in Marília, São Paulo, in 2003 and became part of LWSA in 2012.Read 12 Oct 2026 · site.tray.com.br
Hosting model
hostedRead 20 Sep 2026 · tray.com.br
Infrastructure
The plans page specifies servers in Brazil for the first three plans and dedicated infrastructure with a 99.99% SLA for Ultra.Read 12 Oct 2026 · tray.com.br
Mobile app
Tray offers an app for managing an online store from a mobile device.Read 12 Oct 2026 · tray.com.br
Native features
The plans page lists more than 600 native features, including abandoned-cart management, coupons, product reviews, SEO, and subscription clubs.Read 12 Oct 2026 · tray.com.br
Sales channels
The site lists TikTok Shop, Amazon, Shopee, Mercado Livre, WhatsApp, Instagram, Facebook, and other sales channels.Read 12 Oct 2026 · tray.com.br
Transaction fee
variesRead 20 Sep 2026 · tray.com.br
Who it serves
Tray says it serves entrepreneurs, brands, and large retail operations, from businesses starting out to large-scale operations.Read 12 Oct 2026 · site.tray.com.br

Plans and prices

Lançamento $39 a month Monthly price shown; the page also displays a 34% annual discount. Up to R$20 mil in monthly sales · 100 AI credits/month · 1 user · up to 2 simultaneous marketplaces · up to 100 products · up to 100 orders/month Read 12 Oct 2026 · tray.com.br
Crescimento $129 a month Monthly price shown; the page also displays a 34% annual discount. Up to R$75 mil in monthly sales · 300 AI credits/month · 5 users · up to 3 simultaneous marketplaces · up to 750 products · up to 500 orders/month Read 12 Oct 2026 · tray.com.br
Avançado $359 a month Monthly price shown; the page also displays a 34% annual discount. Up to R$150 mil in monthly sales · 1,000 AI credits/month · 10 users · up to 5 simultaneous marketplaces · up to 1,500 products · up to 1,000 orders/month Read 12 Oct 2026 · tray.com.br
Ultra $999 a month Starting monthly price shown; the page also displays a 34% annual discount. For large operations · unlimited AI credits and users · unlimited products and orders · 30+ marketplaces · dedicated infrastructure Read 12 Oct 2026 · tray.com.br

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