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SPECIFICTION
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Tumblr

tumblr.com

From $5.83/mo Free plan WebiOSAndroid
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Spec score 8.9 #12 of 125 in Blogging Platforms

What it is

Tumblr is a blogging and community service for publishing original posts, sharing interests, and connecting through reblogging. Posts can use tags and content labels; reblogs place a post on another blog while retaining attribution to the original poster and earlier contributors. Members can post directly to communities, and blogs can enable one-off questions with anonymous asks as an option. Blog tools include custom domains, custom-code theme customization, scheduling, and analytics. Audio posts can search or embed music from Spotify, SoundCloud, and Bandcamp, as well as podcast episodes from Pocket Casts. Tumblr runs on the web, iOS, and Android. It offers authenticator-app two-factor authentication with backup codes, plus controls to exclude a blog from Tumblr search and recommendations and discourage external search indexing. The free plan provides basic access. Tumblr Premium costs $6.99 a month or $69.99 a year and adds ad-free browsing, monthly Blaze and TumblrMart perks, and higher posting, liking, upload, and queue limits. Blog exports are ZIP files, limited to four per blog each month and retained for three days; importing content from other platforms or Tumblr blogs is not supported.

Spec sheet

Purpose
Tumblr describes itself as a place for creativity where people can share what they are, like, think, and stand for.Read 7 Oct 2026 · tumblr.com
Free plan
YesRead 22 Sep 2026 · help.tumblr.com
Paid from
6.99Read 22 Sep 2026 · help.tumblr.com
Mobile apps
Tumblr says users can sign up on the web or install its iOS or Android app.Read 7 Oct 2026 · help.tumblr.com
Support
Tumblr's Help Center provides documentation and a Contact Support option.Read 7 Oct 2026 · help.tumblr.com
Company
Automattic's press fact sheet lists Tumblr among its products and gives Automattic's headquarters as San Francisco, California.Read 7 Oct 2026 · automattic.com
Account security
Tumblr supports authenticator-app two-factor authentication on web and in its apps, and offers backup codes.Read 7 Oct 2026 · help.tumblr.com
Audio integrations
The audio post editor can search or embed tracks from Spotify and SoundCloud, podcast episodes from Pocket Casts, and tracks from Bandcamp.Read 7 Oct 2026 · help.tumblr.com
Blog analytics
YesRead 22 Sep 2026 · help.tumblr.com
Community
Communities let members post directly or reblog Tumblr posts into communities they belong to.Read 7 Oct 2026 · help.tumblr.com
Custom domain
YesRead 22 Sep 2026 · help.tumblr.com
Data export
Blog exports are available on the web as ZIP files, but exports are limited to four per blog per month and retained for three days.Read 7 Oct 2026 · help.tumblr.com
Import limitation
Tumblr says it currently does not support importing content from other platforms into Tumblr blogs or from one Tumblr blog to another.Read 7 Oct 2026 · help.tumblr.com
Post scheduling
YesRead 22 Sep 2026 · help.tumblr.com
Posting
Users can create original posts and add tags and content labels.Read 7 Oct 2026 · help.tumblr.com
Privacy controls
Users can exclude a blog from Tumblr search and recommendations and discourage external search engines from indexing it.Read 7 Oct 2026 · help.tumblr.com
Privacy policy
Tumblr's privacy policy covers use of tumblr.com and its other domains, products, advertising products, services, content, and iOS and Android applications.Read 7 Oct 2026 · tumblr.com
Questions
Blogs can enable asks for one-off questions, and can choose whether to allow anonymous asks.Read 7 Oct 2026 · help.tumblr.com
Reblogging
Reblogging puts a post on a user's blog while retaining attribution to the original poster and earlier contributors.Read 7 Oct 2026 · help.tumblr.com
Theme customization
custom codeRead 22 Sep 2026 · help.tumblr.com

Plans and prices

Tumblr Premium $6.99 a month Renews automatically until canceled 500 published posts per day · 2,000 likes per day · 500 photo uploads per day · 40 video uploads per day · 20 audio uploads per day · 2,000 queued posts Read 22 Sep 2026 · help.tumblr.com
Free Free Basic Tumblr access Read 7 Oct 2026 · tumblr.com
Tumblr Premium (monthly) $6.99 a month $6.99 per month Ad-free browsing · monthly Blaze and TumblrMart perks · higher posting, liking, upload, and queue limits Read 7 Oct 2026 · help.tumblr.com
Tumblr Premium (yearly) $69.99 a year $69.99 per year Ad-free browsing · monthly Blaze and TumblrMart perks · higher posting, liking, upload, and queue limits Read 7 Oct 2026 · help.tumblr.com

Every Tumblr plan and price →

Strong points and limits

Strong points

  • Reblogs retain attribution to earlier contributors.
  • Blogs support custom domains and code-based themes.
  • Posts can be scheduled and blog analytics are available.
  • Available on web, iOS, and Android.
  • Authenticator-app two-factor authentication includes backup codes.

Limits

  • Blog exports are limited to four monthly.
  • Exports are retained for three days.
  • Importing content from other blogs is unsupported.
  • Premium costs 6.99 USD monthly or 69.99 USD yearly.

Who it suits

Tumblr suits people who want to publish and circulate posts through blogs and communities, with options for questions and audio posts. Its blog controls also suit users who want custom themes, scheduling, analytics, and privacy settings.

Verdict

Tumblr combines blogging, reblogging, and community posting with blog customization and privacy controls across web and mobile apps. The free plan covers basic access; Premium adds perks and higher limits, while export and import restrictions are worth noting.

Where Specifiction places it

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