Skip to content
SPECIFICTION
Get listed

Ubiq Dynamic Data Masking

ubiqsecurity.com

WebWindowsmacOSLinuxiOSAndroid
Visit ubiqsecurity.com
Spec score 6.9 #15 of 26 in Database Security Software

What it is

Ubiq Dynamic Data Masking protects sensitive data by determining at runtime what a requesting identity receives. Depending on the identity, application, service account, API, or workflow, the same value can appear as cleartext, masked, tokenized, format-preserving protected, or encrypted data. Sensitive values can remain protected at rest while policy determines their runtime form. Ubiq supports both permanent masked copies for development, test, vendor, and analytics use and runtime decisions for production access. Connections include SDKs, APIs, SQL UDFs, and database and data warehouse integrations; its catalog lists 49+ integrations, including PostgreSQL, MongoDB, Snowflake, Databricks, and Tableau. Ubiq says it deploys inside the customer’s environment, does not operate as a masking proxy between applications and databases, and can protect data without schema changes where applicable. Customers can use their own HSM or KMS to retain key control. Enterprise Edition pricing is usage-based through a private offer, and additional AWS infrastructure costs may apply. A 30-day trial is listed; there is no free plan.

Spec sheet

What it does
Ubiq protects sensitive data and decides at runtime whether each identity receives cleartext, masked, tokenized, format-preserving protected, or encrypted data.Read 3 Oct 2026 · ubiqsecurity.com
Headquarters
San Diego, California, United StatesRead 28 Sep 2026 · ubiqsecurity.com
Founded
2020Read 28 Sep 2026 · ubiqsecurity.com
Architecture
Ubiq says it does not sit between applications and databases as a masking proxy and supports protection without database schema changes where applicable.Read 3 Oct 2026 · ubiqsecurity.com
At-rest protection
Sensitive values can remain encrypted, tokenized, or format-preserving at rest while policy determines the runtime outcome.Read 3 Oct 2026 · ubiqsecurity.com
Customer-managed keys
Ubiq says customers can bring their own HSM or KMS so key control stays with their team.Read 3 Oct 2026 · ubiqsecurity.com
Deployment and data location
Ubiq says it deploys inside the customer’s environment and applies protection in supported application, API, database, warehouse, analytics, streaming, and AI data paths.Read 3 Oct 2026 · ubiqsecurity.com
Identity-based masking
The same protected value can resolve to a full, partially masked, fully masked, tokenized, or protected value based on the requesting identity, application, service account, API, or workflow.Read 3 Oct 2026 · ubiqsecurity.com
Integration catalog
The catalog lists 49+ integrations, including Okta, Microsoft Entra ID, PostgreSQL, MongoDB, Snowflake, Databricks, Apigee, Kong, Power BI, Tableau, and Qlik.Read 3 Oct 2026 · ubiqsecurity.com
Integration methods
The product integrates through SDKs, APIs, SQL UDFs, and database and data warehouse integrations.Read 3 Oct 2026 · ubiqsecurity.com
Pricing
The AWS Marketplace listing describes usage-based pricing and says the Enterprise Edition is structured through a private offer; additional AWS infrastructure costs may apply.Read 3 Oct 2026 · aws.amazon.com
Static and dynamic modes
Ubiq supports permanently masked copies for development, test, vendor, and analytics use, as well as runtime decisions for production access.Read 3 Oct 2026 · ubiqsecurity.com
Support contact
Ubiq directs users to contact technical support at [email protected].Read 3 Oct 2026 · ubiqsecurity.com
Who it is for
The product describes use cases for customer support, analytics and BI, databases and warehouses, development and test environments, insider-risk reduction, and AI, RAG, and agents.Read 3 Oct 2026 · ubiqsecurity.com

Plans and prices

Ubiq Enterprise Edition Priced on request Private offer; usage-based pricing; unit count and terms depend on agreed scope Read 3 Oct 2026 · aws.amazon.com

Every Ubiq Dynamic Data Masking plan and price →

Strong points and limits

Strong points

  • Runtime policies vary data by requesting identity
  • Supports static and dynamic masking
  • Integrates through SDKs, APIs, and SQL UDFs
  • Customers can bring their own HSM or KMS
  • Catalog lists 49+ integrations

Limits

  • No free plan
  • Enterprise pricing requires a private offer
  • Additional AWS infrastructure costs may apply

Who it suits

The product describes use cases for customer support, analytics and BI, databases and warehouses, development and testing, insider-risk reduction, and AI, RAG, and agents. It may suit teams seeking identity-based data access rules within their own environment.

Verdict

Ubiq offers multiple data protection outcomes and integration paths, with deployment inside the customer environment. Pricing depends on an agreed private offer, and AWS infrastructure may add costs.

Where Specifiction places it

Alternatives to Ubiq Dynamic Data MaskingAll alternatives →