Watermark Curriculum Strategy

Spec sheet

What it does

Higher-education software combines curriculum proposal approvals with online catalog production and publishing.Read 15 Oct 2026 · watermarkinsights.com

Headquarters

Austin, Texas, United StatesRead 4 Oct 2026 · watermarkinsights.com

Founded

2000Read 4 Oct 2026 · watermarkinsights.com

Accessibility

Watermark says core catalog structure targets WCAG 2.2 AA, while customers must keep their own content and design accessible.Read 15 Oct 2026 · support.watermarkinsights.com

API documentation

API-building documentation is supplied on request and setup requires institutional IT assistance; custom data pulls are available.Read 15 Oct 2026 · support.watermarkinsights.com

Approval workflows

Institutions can configure multi-step and branching approval paths for different proposal types.Read 15 Oct 2026 · watermarkinsights.com

Automatic routing

Proposals can route automatically to chairs, deans, committees and final approvers.Read 15 Oct 2026 · watermarkinsights.com

Catalog archive

It provides an unlimited permanent archive of published catalogs.Read 15 Oct 2026 · watermarkinsights.com

Catalog Content API

A Catalog Content API can publish narrative, course and program data to an institution website.Read 15 Oct 2026 · support.watermarkinsights.com

Catalog experience

Catalogs are searchable, mobile-friendly, brand-customizable and exportable or printable.Read 15 Oct 2026 · watermarkinsights.com

Catalog publishing

Approved curriculum changes become catalog-ready content without a separate formatting step.Read 15 Oct 2026 · watermarkinsights.com

Company headquarters

LinkedIn lists Austin, Texas as headquarters and a 201–500 employee company size.Read 15 Oct 2026 · linkedin.com

Company history

Watermark says it formed in 2018 by combining Taskstream, Tk20, LiveText, Digital Measures, EvaluationKIT and SmartCatalog.Read 15 Oct 2026 · watermarkinsights.com

Company legal name

The legal entity is Watermark Insights, LLC.Read 15 Oct 2026 · watermarkinsights.com

Dependency visibility

Proposal forms show affected courses, programs and dependencies before submission.Read 15 Oct 2026 · watermarkinsights.com

Ethos API requirements

The Ellucian Ethos integration supports version 16.0 and requires Banner Ethos 9.17 or Colleague Ethos 1.25.Read 15 Oct 2026 · support.watermarkinsights.com

Former product name

Curriculum Strategy was renamed from SmartCatalog on August 10, 2022 without workflow or URL changes.Read 15 Oct 2026 · support.watermarkinsights.com

Implementation requirements

Implementation uses UTF-8 CSV course imports, website URLs and institution-provided branding and permissions information.Read 15 Oct 2026 · support.watermarkinsights.com

Limit: mobile app complaints

Google Play reviewers reported long loading, malformed emails and blank or nonfunctional screens in Watermark Student.Read 15 Oct 2026 · play.google.com

Limit: support clarity

That G2 reviewer reported poor support, brief answers, unclear consequences of changes and confusing system relationships.Read 15 Oct 2026 · g2.com

News: acquisition

On September 16, 2026, Watermark announced Main Capital Partners' intent to acquire it; the release says Watermark was founded in 2000, has about 1,500 customers and more than 300 employees.Read 15 Oct 2026 · watermarkinsights.com

Praise: workflow tracking

The sole G2 reviewer praised digitized proposals, stage tracking, course-to-catalog impact links and an easy first-time workflow.Read 15 Oct 2026 · g2.com

Proposal attachments

Proposals support unlimited supporting-document attachments.Read 15 Oct 2026 · watermarkinsights.com

Rating on Capterra

5.0 out of 5 from 1 reviewRead 15 Oct 2026 · capterra.com

Rating on G2

2.0 out of 5 from 1 reviewRead 15 Oct 2026 · g2.com

Rating on GetApp

5.0 out of 5 from 1 reviewRead 15 Oct 2026 · getapp.com

Rating on Software Advice

5.0 out of 5 from 1 reviewRead 15 Oct 2026 · softwareadvice.com

Rating on Watermark app in Apple App Store

2.2 out of 5 from 57 ratings for the Watermark Student companion appRead 15 Oct 2026 · apps.apple.com

Rating on Watermark app in Google Play

3.7 out of 5 from 36 reviews for the Watermark Student companion appRead 15 Oct 2026 · play.google.com

Release notes

September 2026 notes added a user-role report, while a sandbox Curriculum Management to SIS integration was in volunteer testing.Read 15 Oct 2026 · support.watermarkinsights.com

Security compliance

The Trust Center lists SOC 2 Type 2, FERPA, GDPR, CCPA, CPRA, DPF programs, TX-RAMP, VCDPA and VPAT resources.Read 15 Oct 2026 · trust.watermarkinsights.com

Security controls

Listed controls include audit logging, multifactor authentication, backups, deletion procedures, penetration testing, code analysis and AWS hosting.Read 15 Oct 2026 · trust.watermarkinsights.com

SIS integrations

The product integrates with Ellucian Banner, Colleague and other SIS platforms.Read 15 Oct 2026 · watermarkinsights.com

SIS synchronization

Approved changes can sync to the student information system with pre-sync review, field-level formatting rules and failure reports.Read 15 Oct 2026 · watermarkinsights.com

Support and training

Watermark provides a client-experience team, implementation methodology, training and an Academy for consultation.Read 15 Oct 2026 · watermarkinsights.com

Tracked changes

The system records edits and offers side-by-side, Word-like version comparison.Read 15 Oct 2026 · watermarkinsights.com

Plans and prices

Every Watermark Curriculum Strategy plan and price →

Where Specifiction places it

• Curriculum Management Software#9 of 277.6