Websta

Websta is a local-services profile and booking platform for independent providers who want to be discovered as well as take appointments. Its strongest case is the combination of AI-assisted setup, marketplace visibility and payment collection; whether that package suits depends on the publishing terms and transaction charge.

Overview

Enter a skill and city and Websta generates a bio, page layout, imagery, services and booking page in about ten seconds. That gives a provider a fast route to a draft presence, while unlimited editing and AI edits on Free leave room to refine it. Generated copy and imagery still need to be checked against the actual service being offered.

For bookings, providers set their hours, services, buffers and deposits; Websta handles confirmations and reminders and connects Stripe for payments. Live profiles appear on a marketplace map, and Websta says its AI search interprets local-service queries. This joined-up path from discovery to booking is more relevant to providers who need customer acquisition than to businesses seeking only a scheduling calendar.

Key features

Public provider profiles: Profiles can include a photo gallery, verified reviews, Instagram and TikTok links, and phone and email details. These give prospective customers several ways to assess or contact a provider.

Multilingual presentation: AI profile translations are offered in Estonian, English, Finnish, Swedish, Norwegian, Spanish and Russian. This can help providers address customers across those languages, though the listed translation languages define the scope.

Payments and privacy: Stripe handles online booking payments, and Websta charges 1.49% on card payments made through the service. Websta says it does not sell data or use advertising tracking, and that it does not store full card numbers. Its privacy policy says users can download their data or delete their account at any time.

Support: Email support replies within 24 hours, a useful expectation for providers relying on bookings through the service.

Pricing

Free — free, billed Forever. This plan includes an AI-built profile page, unlimited editing and AI edits, a multi-language profile and a draft profile that is not public yet. Publishing is free in Estonia. Elsewhere, Free is useful for preparing a profile, but the draft restriction means it is not a substitute for a live customer-facing page.

Pro — €4.99 a month, billed €4.99/month. Pro adds a live page at yourname.websta.bio, unlimited bookings and local marketplace discovery. It is the practical plan for a provider ready to publish and accept appointments. The one-website-per-account limit may rule it out for operators managing several sites; customers needing more are directed to contact Websta about Business.

Custom domain — €0.69 a month, billed €0.69 a month. This optional add-on supplies a custom domain for a published profile, so it requires a live page rather than replacing Pro.

Business — custom pricing. Multiple locations, team access and roles, custom integrations and a dedicated account manager target providers with broader operations. The one-site cap on other accounts makes Business the relevant route for multiple websites, but its price needs to be weighed against the scale of those needs.

Websta also charges 1.49% on card payments through Websta, separate from the plan price. Providers should include that fee in their costs when deciding whether to route bookings and payments through the platform.

Platforms

Websta runs on Android, iOS and the web, covering mobile use as well as browser access.

Who it's for

Websta is aimed at local service providers, including hairdressers, electricians, trainers, photographers and tutors. It is best suited to an independent operator who wants a profile, booking controls, reminders and local discovery in one service. A provider who only needs a private draft can begin on Free; one who needs a live page or more than one website should consider the paid plan or Business route. Websta was founded in 2025 and is headquartered in Tallinn, Estonia.

Pros and cons

Pro: A skill-and-city prompt produces a substantial profile draft, and unlimited editing on Free supports iteration before paying.

Pro: Hours, buffers and deposits sit alongside confirmations, reminders and Stripe payments, reducing the need to assemble a separate booking flow.

Pro: Local marketplace discovery and a map give the profile a discovery role, rather than leaving the provider solely responsible for directing visitors to it.

Con: Free profiles are drafts and not public yet, except that publishing is free in Estonia; providers elsewhere need Pro to put a live page online.

Con: The 1.49% Websta card-payment charge adds a transaction cost on top of the monthly Pro price.

Con: One website per account constrains providers with multiple sites unless they pursue Business.

Alternatives

For a broader set of marketplace products, compare the Online Marketplace Software category; for tools centered on creating a small-business site, see Small Business Website Builders; and for scheduling-first products, see Appointment Scheduling Software.

EcommerceSoftwarePro is a paid Android, iOS and web option with a free RTL-support add-on and a $99 one-time multiple-language add-on for up to five languages; choose it when those language options matter more than Websta's local-service booking and discovery focus.

MarketplaceKit offers a free self-hosted Community Edition described as lighter than its hosted version and without customer support, plus a $15/month Hobby plan; it is a better fit for someone seeking a self-hosted marketplace starting point.

Litekart is a free option with a self-hosted download, full source code and all features included; choose it when control over infrastructure and source code matters more than Websta's hosted provider profile and booking approach.

My Marketplace Builder is a paid service with a free trial; its Launch plan costs $83 per month with yearly billing, includes hosting and white-labeling, and is charged per marketplace, making it a candidate for a hosted, branded marketplace rather than a single provider page.

Sharetribe is a paid option with a free trial; its Build plan costs $39/month and includes 1M usage credits per month, unlimited test users and listings, and test-mode API access. Consider it when those marketplace-building and API testing provisions suit the project better.

Tamaranga is another paid marketplace option with a free trial.

Dokan Multivendor Marketplace has a free WordPress-hosted Lite plan with unlimited vendors and WordPress.org support, making it the more relevant choice for a WordPress-based multivendor store.

Growcer is a paid marketplace product developed by FATbit Technologies.

Verdict

Websta is a sound fit for an independent local provider who wants a public profile, bookings and marketplace discovery without building a marketplace. Its free draft makes it possible to prepare a presence first, while Pro supplies the live page and unlimited bookings at €4.99/month. Look elsewhere if the one-website limit or 1.49% card-payment charge undermines the economics, or if the priority is running a self-hosted or multi-vendor marketplace rather than promoting an individual service.