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SPECIFICTION
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YouGov Signal

yougov.com

From $1.50/mo Web
Visit yougov.com
Spec score 7.2 #9 of 46 in Survey Panel Software

Spec sheet

Product
YouGov Behavioral: Online Search & Social delivers social insights from 46+ digital sources in over 40 markets.Read 12 Oct 2026 · yougov.com
Integrations
Online Search & Social data can be connected with YouGov Profiles audience insights and YouGov BrandIndex brand health data.Read 12 Oct 2026 · yougov.com
Security
YouGov says its information security management system is certified to ISO 27001:2022 and that it conducts security testing, including penetration testing and external assessments.Read 12 Oct 2026 · corporate.yougov.com
Headquarters
London, United KingdomRead 28 Sep 2026 · yougov.com
Founded
2000Read 28 Sep 2026 · yougov.com
Audience segmentation
It supports audience segmentation and lookalike modelling using YouGov’s global panel of 30 million+ registered members.Read 12 Oct 2026 · yougov.com
Brand analytics
It can rank and compare brands’ online performance and track content and brand affinities.Read 12 Oct 2026 · yougov.com
Company audience
YouGov says it helps brands, media owners, and agencies understand audiences, track brand and reputation, and plan and optimize marketing.Read 12 Oct 2026 · yougov.com
Custom research
The custom insights module offers work with audience strategists and data scientists to develop reporting plans and data-driven strategies.Read 12 Oct 2026 · yougov.com
Data coverage
The product includes digital and social data from social media, search, Wikipedia, and news articles.Read 12 Oct 2026 · yougov.com
Data feed
The Raw data feed module provides regular transfers for integrating social listening metrics with a client’s in-house processing.Read 12 Oct 2026 · yougov.com
Data protection
YouGov says it encrypts data at rest and in transit and limits information access through access controls.Read 12 Oct 2026 · corporate.yougov.com
Marketing analysis
The product helps monitor online and offline marketing, gauge performance, and optimize ongoing ad spend.Read 12 Oct 2026 · yougov.com
Modules
Its six modules cover Film & TV, Talent & public figures, Brands & industries, Politics & trends, Custom insights & research, and Raw data feed.Read 12 Oct 2026 · yougov.com
News monitoring
YesRead 22 Sep 2026 · yougov.com
Sentiment analysis
Its natural language processing tracks real-time digital opinions and is described as having 93% sentiment accuracy.Read 12 Oct 2026 · yougov.com
Support and sales
The product page directs prospective customers to contact YouGov for product inquiries.Read 12 Oct 2026 · yougov.com
Web monitoring
YesRead 22 Sep 2026 · yougov.com

Plans and prices

Self-Serve $1.50 a month Prices start from $1.50 per survey complete; price varies by survey configuration and audience. 30 questions Read 22 Sep 2026 · yougov.com
YouGov Behavioral: Online Search & Social Priced on request Pricing available by contacting YouGov Read 12 Oct 2026 · yougov.com

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