YouGov Signal
yougov.com
Spec sheet
- Product
- YouGov Behavioral: Online Search & Social delivers social insights from 46+ digital sources in over 40 markets.Read 12 Oct 2026 · yougov.com
- Integrations
- Online Search & Social data can be connected with YouGov Profiles audience insights and YouGov BrandIndex brand health data.Read 12 Oct 2026 · yougov.com
- Security
- YouGov says its information security management system is certified to ISO 27001:2022 and that it conducts security testing, including penetration testing and external assessments.Read 12 Oct 2026 · corporate.yougov.com
- Headquarters
- London, United KingdomRead 28 Sep 2026 · yougov.com
- Founded
- 2000Read 28 Sep 2026 · yougov.com
- Audience segmentation
- It supports audience segmentation and lookalike modelling using YouGov’s global panel of 30 million+ registered members.Read 12 Oct 2026 · yougov.com
- Brand analytics
- It can rank and compare brands’ online performance and track content and brand affinities.Read 12 Oct 2026 · yougov.com
- Company audience
- YouGov says it helps brands, media owners, and agencies understand audiences, track brand and reputation, and plan and optimize marketing.Read 12 Oct 2026 · yougov.com
- Custom research
- The custom insights module offers work with audience strategists and data scientists to develop reporting plans and data-driven strategies.Read 12 Oct 2026 · yougov.com
- Data coverage
- The product includes digital and social data from social media, search, Wikipedia, and news articles.Read 12 Oct 2026 · yougov.com
- Data feed
- The Raw data feed module provides regular transfers for integrating social listening metrics with a client’s in-house processing.Read 12 Oct 2026 · yougov.com
- Data protection
- YouGov says it encrypts data at rest and in transit and limits information access through access controls.Read 12 Oct 2026 · corporate.yougov.com
- Marketing analysis
- The product helps monitor online and offline marketing, gauge performance, and optimize ongoing ad spend.Read 12 Oct 2026 · yougov.com
- Modules
- Its six modules cover Film & TV, Talent & public figures, Brands & industries, Politics & trends, Custom insights & research, and Raw data feed.Read 12 Oct 2026 · yougov.com
- News monitoring
- YesRead 22 Sep 2026 · yougov.com
- Sentiment analysis
- Its natural language processing tracks real-time digital opinions and is described as having 93% sentiment accuracy.Read 12 Oct 2026 · yougov.com
- Support and sales
- The product page directs prospective customers to contact YouGov for product inquiries.Read 12 Oct 2026 · yougov.com
- Web monitoring
- YesRead 22 Sep 2026 · yougov.com
Plans and prices
Self-Serve $1.50 a month Prices start from $1.50 per survey complete; price varies by survey configuration and audience. 30 questions Read 22 Sep 2026 · yougov.com
YouGov Behavioral: Online Search & Social Priced on request Pricing available by contacting YouGov Read 12 Oct 2026 · yougov.com
Where Specifiction places it
- Survey Panel Software#9 of 467.2
- Social Media Listening Software#53 of 867.5
- Market Research Software#42 of 597.2