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SPECIFICTION
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66analytics vs Umami

66analytics

66analytics.com

Umami

umami.is

Side by side

Figure66analyticsUmami
Price from$49/mo$20/mo
Free plan—Yes
Free trial—Yes
Open source——
WebYesYes
Linux—Yes
APIYesYes
Self-hostedYesYes
Plans published44
Spec score · Web analytics tools8.1 (#65)9.1 (#10)
AnalyticsThe dashboard tracks pages, locations, referrers, UTM data, devices, operating systems, browsers, timezones, weekdays and visiting hours.Features include pageview and visitor metrics, UTM campaign tracking, real-time data, funnels, goals, journeys, retention, attribution, and revenue reporting.
API accessYesYes
Conversion funnelsYesYes
Event trackingYesYes
Free planNoYes
HeadquartersEuropean UnionSan Francisco, California, United States
IntegrationsThe product lists social logins for Twitter, Google, Facebook, Microsoft, Discord, Apple and GitHub, plus a REST API for certain product areas.The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs.
PrivacyTracked data is stored on the customer's servers, and the product offers cookie-less tracking, visitor opt-outs and an option to turn IP address tracking on or off.Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data.
Product66analytics is a self-hosted PHP web analytics script for private, cookie-less tracking and data ownership.Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.
Session recordingsYesYes
SupportProduct support is handled exclusively by email, and purchasers should attach proof of purchase when requesting support.The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support.

Plans

66analytics

  • Regular License$49 a month
  • Extended License$319 a month
  • Regular License$49, paid once
  • Extended License$319, paid once

66analytics pricing →

Umami

  • HobbyFree
  • Pro$20 a month
  • Business$200 a month
  • EnterprisePriced on request

Umami pricing →

In their own words

66analytics

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Umami

Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.

Visit umami.is