8x8 Communications APIs vs Gupshup
8x8 Communications APIs
8x8.com
Gupshup
gupshup.aiSide by side
| Figure | 8x8 Communications APIs | Gupshup |
|---|---|---|
| Price from | $99/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 16 | 4 |
| Spec score · Communications Platforms as a Service | 9.4 (#1) | 8.4 (#4) |
| Integrations | 8x8 lists integrations and partner connections involving Microsoft, Google Workspace, Salesforce, Zendesk and Microsoft Teams. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| Rating on G2 | 4.0 out of 5 from 7 reviews | 4.4 out of 5 from 67 reviews |
| Rating on Gartner Peer Insights | 4.0 out of 5 from 18 ratings | 4.1 out of 5 from 23 reviews |
| Security controls | 8x8 describes role-based access with SSO and MFA, encryption in transit and at rest, password policies and fraud monitoring. | The security page states that Gupshup uses encryption in transit and at rest, role-based access, vulnerability testing, continuous monitoring and disaster-recovery practices. |
| What it does | 8x8 Communications APIs are a cloud CPaaS offering for embedding SMS, chat apps, voice and video communications into business applications. | Gupshup provides conversational AI and messaging automation for marketing, commerce and customer support. |
Plans
8x8 Communications APIs
- Pay-as-you-goPriced on request
- SubscriptionPriced on request
- EnterprisePriced on request
- DeveloperFree
- Basic$99 a month
- Standard$499 a month
- Business$999 a month
- EnterprisePriced on request
- Video Interaction Basic$99 a month
- DeveloperFree
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
8x8 Communications APIs
8x8 Communications APIs provide programmable messaging, voice and video for applications. Listed messaging channels include SMS, WhatsApp, RCS, Viber, LINE and Zalo, alongside voice and video. The APIs support phone numbers, and SDK platforms include iOS and Android; the service is listed for Android, iOS and web. The free Developer plan costs nothing and covers 25 users. Monthly plans include Basic at $99 a month for 300 users, Standard at $499 a month for 1.5K users and Business at $999 a month for 3K users. Video Interaction plans are seat-based: Basic costs $99 a month, Pro costs $109 a month and Enterprise costs $119 a month, each for 100 to 249 users. Other listed options are pay-as-you-go, customized subscription pricing and tailored enterprise pricing; no prices are stated for these options. The pricing note lists paid plans from $99/mo.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.