91Leads CRM vs Gradient Works

91Leads CRM is a cloud-based lead management system for capturing, assigning, following up on, and managing sales pipeline leads. It can capture leads from sources including Meta Ads, websites, WhatsApp, IndiaMART, and Justdial. List and pipeline views, custom fields, lead history, bulk upload, and routing rules support lead handling. Automation includes AI lead scoring, nurturing, drip campaigns, behavior-based triggers, and A/B testing. Calling tools include a one-click dialer, reminders, call tracking, and recordings. Other modules cover tasks, inventory, invoicing, expenses, and attendance. Integrations named include Google Sheets, APIs, webhooks, property portals, and lead sources. Platforms include Android, iOS, web, and API; mobile use requires an internet connection. CRM Basic costs ₹199 a month per active user, with 18% GST added. There is no free plan, but a 7-day trial requires no card. Call recordings are stored for three months, and the Call Recording add-on requires at least three months of billing.

Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.