91Leads CRM vs Lead Liaison

91Leads CRM is a cloud-based lead management system for capturing, assigning, following up on, and managing sales pipeline leads. It can capture leads from sources including Meta Ads, websites, WhatsApp, IndiaMART, and Justdial. List and pipeline views, custom fields, lead history, bulk upload, and routing rules support lead handling. Automation includes AI lead scoring, nurturing, drip campaigns, behavior-based triggers, and A/B testing. Calling tools include a one-click dialer, reminders, call tracking, and recordings. Other modules cover tasks, inventory, invoicing, expenses, and attendance. Integrations named include Google Sheets, APIs, webhooks, property portals, and lead sources. Platforms include Android, iOS, web, and API; mobile use requires an internet connection. CRM Basic costs ₹199 a month per active user, with 18% GST added. There is no free plan, but a 7-day trial requires no card. Call recordings are stored for three months, and the Call Recording add-on requires at least three months of billing.

Lead Liaison is a marketing automation platform for managing campaigns and moving marketing qualified leads toward sales qualification. It supports online and offline omni-channel campaigns, with tools for creating trackable content, images, emails, landing pages, and videos. A landing-page designer and smart forms support lead capture; automated workflows nurture leads, and distribution can follow performance criteria, round-robin, or direct assignment. Qualification features include asset-level and basic scoring, lead grading, score thresholds, and inactivity periods. The platform tracks actions such as page views, email clicks, document downloads, webinar attendance, video watches, and form submissions. Lead Liaison says it integrates with more than 400 third-party applications and offers an API and Zap. It describes its audience as mid-sized businesses. Paid pricing starts at $250/mo (annual), with no free plan. Listed plans include Inbound at $250 a month under an annual contract, Omnibound at $780 a month under an annual contract, and Lifecycle at $1,500 a month under an annual contract. The company says it is SOC 2 Type 2 and ISO 27001 certified, complies with HIPAA and GDPR, and uses AES 256-bit encryption. Customers receive a dedicated Technical Account Manager, and the support SLA promises a response within six hours for each ticket.