99minds Referral vs Soreto

99minds Referral helps ecommerce and retail brands launch referral programs intended to drive organic sales. Customers can share unique referral links through social media, email, SMS and messaging apps, while the software tracks shares and conversions. Merchants can customize referral widgets and landing pages by changing colors, fonts and messaging, then promote programs through onsite widgets, email campaigns and SMS. Rewards can include loyalty points, store credit, percentage discounts and gift cards, with configurable amounts and trigger conditions. Workflows automate rewards when specified events occur. The referral page says the service works with Shopify and BigCommerce; the integrations directory also lists Square POS, Shopify POS, Lightspeed, Heartland Retail, Klaviyo and HubSpot. The web and API service is freemium. Its Free plan costs nothing and includes 50 transactions, one campaign and one integration, with a charge of $0.5 per additional transaction. Basic costs $49 a month, Pro $99 a month, Ultra $199 a month, and Premium $499 a month. Monthly transaction allowances apply before additional transaction rates are charged. 99minds was founded in 2019 and is headquartered at 750 Lexington Ave, New York, NY 10022, United States.

Soreto provides referral technology for retailers running customer referral and advocacy programmes. Customers can share referrals through messaging and social platforms including WhatsApp, Facebook, Messenger, TikTok, Instagram, Snap, X, Pinterest, Telegram, and Viber, or use email or a copied link. Retailers can configure flexible rewards, track referrals, run A/B tests, and view real-time reporting. Referral data can be used for CRM segmentation, retargeting, paid ads, lookalike audiences, and campaign amplification. Listed integrations include Shopify and affiliate networks such as Awin, Rakuten, ShareASale, CJ, Commission Factory, Partnerize, TradeDoubler, TradeTracker, and Affiliate Future. Soreto’s plans are positioned for different business sizes: Ignite for SMEs, Amplify for mid-size brands, and Elevate for global brands. The Shopify Free Plan is limited to 500 sales per month. Paid pricing includes Ignite at £1,788/yr plus CPA and a £99 setup fee, and Amplify at £4,788/yr plus CPA and a £399 setup fee; Elevate is custom-priced. Shopify setup includes a demo, integration wizard, campaign asset approval, and reporting and optimisation. Soreto is headquartered in London and is available via web and API.