Skip to content
SPECIFICTION
Get listed

99minds Referral

99minds.io

From $49/mo Free plan WebAPI
Visit 99minds.io
Spec score 9.2 #2 of 41 in Referral Marketing Software

What it is

99minds Referral helps ecommerce and retail brands launch referral programs intended to drive organic sales. Customers can share unique referral links through social media, email, SMS and messaging apps, while the software tracks shares and conversions. Merchants can customize referral widgets and landing pages by changing colors, fonts and messaging, then promote programs through onsite widgets, email campaigns and SMS. Rewards can include loyalty points, store credit, percentage discounts and gift cards, with configurable amounts and trigger conditions. Workflows automate rewards when specified events occur. The referral page says the service works with Shopify and BigCommerce; the integrations directory also lists Square POS, Shopify POS, Lightspeed, Heartland Retail, Klaviyo and HubSpot. The web and API service is freemium. Its Free plan costs nothing and includes 50 transactions, one campaign and one integration, with a charge of $0.5 per additional transaction. Basic costs $49 a month, Pro $99 a month, Ultra $199 a month, and Premium $499 a month. Monthly transaction allowances apply before additional transaction rates are charged. 99minds was founded in 2019 and is headquartered at 750 Lexington Ave, New York, NY 10022, United States.

Spec sheet

What it does
99minds provides omnichannel gift cards, store credit, loyalty, memberships, coupons, referrals and promotion automation for online and physical retailers.Read 15 Oct 2026 · 99minds.io
Purpose
99minds referral software helps ecommerce and retail brands launch referral programs to drive organic sales.Read 4 Oct 2026 · 99minds.io
Integrations
Listed integrations include Shopify, Shopify Plus, BigCommerce, WooCommerce, Salesforce Commerce Cloud, Square, Shopify POS, Lightspeed, Heartland, Clover, Hike, Runit, ConnectPOS, Microsoft Dynamics 365 and others.Read 15 Oct 2026 · 99minds.io
Security
99minds maintains a Trust Center with information about security, privacy, compliance, and legal matters.Read 4 Oct 2026 · 99minds.io
Support
The pricing FAQ says the company can recommend professional consultants for large and complex implementations.Read 4 Oct 2026 · 99minds.io
Headquarters
750 Lexington Ave, New York, NY 10022, United StatesRead 28 Sep 2026 · 99minds.io
Founded
2019Read 28 Sep 2026 · 99minds.io
API authentication and limits
The API uses Bearer access tokens, separates website and server keys, and applies a stated limit of 150 requests per minute per IP address.Read 15 Oct 2026 · 99minds.io
API documentation
The vendor links to a separate API reference at docs.99minds.io with request paths, bodies and response schemas.Read 15 Oct 2026 · 99minds.io
API sandbox
Developers can obtain a sandbox key and test against sandbox.99minds.io before switching to production credentials.Read 15 Oct 2026 · 99minds.io
API webhooks
Transaction webhooks are HMAC-SHA256 signed and retried up to five times over roughly 4.5 hours.Read 15 Oct 2026 · 99minds.io
Audience and scale
The company describes itself as a B2B SaaS business established in the USA in 2019 that helps more than 1,000 businesses worldwide.Read 4 Oct 2026 · 99minds.io
Billing limit
The pricing page lists referral redemption as a billable transaction, and monthly plan allowances apply before additional transaction rates are charged.Read 4 Oct 2026 · 99minds.io
Branded experience
Merchants can customize referral widget and landing page colors, fonts, and messaging.Read 4 Oct 2026 · 99minds.io
Company headquarters
LinkedIn lists headquarters at New York, New York, with a primary address of 750 Lexington Ave, New York, NY 10022.Read 15 Oct 2026 · linkedin.com
Company size
LinkedIn lists 99minds as a privately held company with 2–10 employees.Read 15 Oct 2026 · linkedin.com
Documentation and support
The help center lists collections for integrations, referrals, workflows, loyalty, coupons, memberships, widgets, headless integration and video tutorials.Read 15 Oct 2026 · support.99minds.io
Founded year
LinkedIn lists 2021 as the founding year, while the company About page says it was established in 2019.Read 15 Oct 2026 · linkedin.com
GetApp integrations
GetApp lists Shopify, WooCommerce, BigCommerce, Klaviyo and Omnisend as integrations and web, Android and iPhone/iPad as supported platforms.Read 15 Oct 2026 · getapp.com
Gift-card feature
Gift cards can be issued and redeemed online or offline, delivered through email, social media, WhatsApp or iMessage, and used across store locations.Read 15 Oct 2026 · 99minds.io
Installation
The Shopify app is installed from the Shopify App Store and the BigCommerce app from the BigCommerce Marketplace, after which campaigns are configured in the 99minds dashboard.Read 15 Oct 2026 · support.99minds.io
Legal name
The vendor footer identifies the company as 99minds Inc.Read 15 Oct 2026 · 99minds.io
Limit: customization
Spotsaas identifies limited customization for specific needs as a common complaint and says ongoing support may be needed for optimal use.Read 15 Oct 2026 · spotsaas.com
Limit: learning curve
A Shopify reviewer reports a setup learning curve when aligning POS with email and SMS flows, although support was described as responsive.Read 15 Oct 2026 · apps.shopify.com
Limit: security documentation
The security policy page contains unrelated descriptions of a browser-testing platform and LambdaTest, reducing confidence in the document’s product specificity.Read 15 Oct 2026 · 99minds.io
Loyalty feature
The platform awards configurable loyalty points for purchases and activities and supports multi-tier VIP programs with expiry dates.Read 15 Oct 2026 · 99minds.io
Notable news
The help center published a referral-workflow tutorial dated February 16, 2026.Read 15 Oct 2026 · support.99minds.io
Platforms supported
The referral page says the service works with Shopify and BigCommerce.Read 4 Oct 2026 · 99minds.io
Praise: ease of setup
G2 reviewers describe setup as straightforward, including one report of personal onboarding completed in about 20 minutes.Read 15 Oct 2026 · g2.com
Praise: integrations and support
G2 reviewers repeatedly praise easy POS integration, broad loyalty integrations and responsive customer support.Read 15 Oct 2026 · g2.com
Praise: omnichannel operation
Shopify reviewers praise using the app with Runit and Shopify to let customers use gift cards and loyalty benefits online and in stores.Read 15 Oct 2026 · apps.shopify.com
Promotion channels
Referral programs can be promoted through onsite widgets, email campaigns, and SMS.Read 4 Oct 2026 · 99minds.io
Public API
99minds publishes a REST gift-card API covering issue, sell, redeem, reload, balance, refund, void, activation, deactivation, cash-out and manual adjustment operations.Read 15 Oct 2026 · 99minds.io
Rating on G2
5.0 out of 5 from 5 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
No rating from 0 reviews; the profile says no reviews yet.Read 15 Oct 2026 · gartner.com
Rating on GetApp
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · getapp.com
Rating on Shopify App Store
5.0 out of 5 from 36 reviewsRead 15 Oct 2026 · apps.shopify.com
Rating on Spotsaas
5.0 out of 5 from 4 verified reviewsRead 15 Oct 2026 · spotsaas.com
Referral branding
Referral widgets and landing pages can be customized with brand colors, fonts and messaging.Read 15 Oct 2026 · 99minds.io
Referral channels
The referral product creates shareable referral links for social media, email, SMS and messaging applications and tracks shares and conversions.Read 15 Oct 2026 · 99minds.io
Referral codes
Each customer receives a referral code, with configurable length, prefix, suffix and character set.Read 15 Oct 2026 · support.99minds.io
Referral rewards
Referrers and new customers can receive loyalty points, store credit, percentage discounts or gift cards, with configurable amounts and triggers.Read 15 Oct 2026 · 99minds.io
Referral tracking
Customers can share unique referral links through social media, email, SMS, and messaging apps, and the software tracks shares and conversions.Read 4 Oct 2026 · 99minds.io
Referral workflows
Referral rewards are configured through workflow triggers and conditions such as the referred customer’s first purchase and order value.Read 15 Oct 2026 · support.99minds.io
Reward automation
Businesses configure referral rewards using workflows that trigger and execute conditions when specified events occur.Read 4 Oct 2026 · support.99minds.io
Rewards
Referral rewards can include loyalty points, store credit, percentage discounts, and gift cards, with configurable amounts and trigger conditions.Read 4 Oct 2026 · 99minds.io
Security controls
The security page states TLS 1.2-or-higher encryption in transit, AES-256 encryption at rest, security-by-design practices and GDPR-related technical measures.Read 15 Oct 2026 · 99minds.io
Store-credit feature
Store credit can be issued for returns and automated compensation workflows so revenue remains with the retailer.Read 15 Oct 2026 · 99minds.io
Wallet feature
Customers can add offers to Apple Wallet and Google Wallet, including expiry notifications and geofencing.Read 15 Oct 2026 · 99minds.io

Plans and prices

Free Free 50 transactions; $0.50 per additional transaction; 1 campaign; 1 integration 50 monthly transactions · 1 campaign · 1 integration Read 15 Oct 2026 · 99minds.io
Basic $49 a month $49 per month 800 free monthly transactions · $0.15 additional transaction · 3 integrations · 1 automation workflow · 5 campaigns Read 15 Oct 2026 · 99minds.io
Pro $99 a month $99 per month 1,500 free monthly transactions · $0.15 additional transaction · 4 integrations · 5 automation workflows · 3 stores Read 15 Oct 2026 · 99minds.io
Ultra $199 a month $199 per month 3,000 free monthly transactions · $0.10 additional transaction · unlimited integrations · 10 automation workflows · 5 stores Read 15 Oct 2026 · 99minds.io
Premium $499 a month $499 per month 10,000 free monthly transactions · $0.05 additional transaction · unlimited integrations · unlimited automation workflows · 10 stores Read 15 Oct 2026 · 99minds.io
Enterprise Priced on request Custom per month Custom transactions · unlimited integrations · unlimited automation workflows · custom stores Read 15 Oct 2026 · 99minds.io

Every 99minds Referral plan and price →

Strong points and limits

Strong points

  • Tracks referral link shares and conversions
  • Supports four types of referral rewards
  • Customizable widgets and landing pages
  • Workflows automate reward conditions

Limits

  • Free plan includes 50 transactions
  • Free plan has one campaign and one integration
  • Additional transactions incur listed charges

Who it suits

99minds Referral suits ecommerce and retail brands seeking referral links, configurable rewards and automated referral workflows. The listed Shopify and BigCommerce support may suit merchants using those platforms.

Verdict

99minds Referral combines referral tracking, configurable rewards and workflow automation. Compare each plan’s transaction allowance and extra-transaction rate with expected referral activity; the Enterprise price is custom and not listed.

Where Specifiction places it

Alternatives to 99minds ReferralAll alternatives →