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AppVirality

appvirality.com

From $166.58/mo Free trial WebiOSAndroidAPI
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Spec score 9.2 #3 of 41 in Referral Marketing Software

What it is

AppVirality provides referral marketing software for mobile apps and SaaS, with tools to create and automate campaigns. Teams can tailor campaign copy, images, rewards, and branding in a WYSIWYG dashboard. Mobile referrals can be set up with a JavaScript snippet or an iOS or Android SDK. Its mobile referral product tracks clicks, installs, install source, sign-ups, sales, and lifetime value. Campaigns can use custom-domain links, deep links, deferred deep links, and referral codes, with coupons or in-store wallet credits as rewards. AppVirality lists fraud detection for campaigns. The SaaS offering includes CRM integration, webhooks, and REST APIs; the Growth plan also includes priority chat support and a dedicated growth manager. The company says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs. AppVirality targets SaaS, e-commerce, and large businesses seeking user acquisition, retention, and engagement. Growth (Referrals for SaaS) costs $1,999 a year, billed annually. There is no free plan, but the SaaS referral page offers a free trial with no credit card required for setup.

Spec sheet

What it does
AppVirality provides referral-marketing software for mobile apps and SaaS products, automating campaigns intended to reduce customer-acquisition cost.Read 14 Oct 2026 · appvirality.com
Product
AppVirality provides referral marketing software for mobile apps and SaaS to create and automate referral campaigns.Read 8 Oct 2026 · appvirality.com
Trial
The SaaS referral page offers a free trial and says no credit card is required for setup.Read 8 Oct 2026 · appvirality.com
Integrations
The SaaS product page lists CRM integration, webhooks, and REST APIs.Read 8 Oct 2026 · appvirality.com
Security
AppVirality says it upgraded its internal security measures and practices to protect customer data.Read 8 Oct 2026 · appvirality.com
Support
The SaaS Growth plan includes priority chat support and a dedicated growth manager.Read 8 Oct 2026 · appvirality.com
Headquarters
Hyderabad, Telangana, IndiaRead 28 Sep 2026 · appvirality.com
Founded
2014Read 28 Sep 2026 · appvirality.com
Analytics
Referral analytics track clicks, installs, source, sign-ups, sales and lifetime value.Read 14 Oct 2026 · appvirality.com
Android dependency
Android integration examples specify AppViralitySDK or AppViralityUI version 2.0.11 Gradle dependencies.Read 14 Oct 2026 · dev.appvirality.com
API security guidance
The API guide warns developers not to call private-key APIs from an app because that could expose the key.Read 14 Oct 2026 · dev.appvirality.com
API surface
Documented server endpoints cover users, referrers, conversion events, balances, rewards, coupons and webhooks.Read 14 Oct 2026 · dev.appvirality.com
Campaign design
The product includes a WYSIWYG dashboard to customize campaign text, images, rewards, and branding.Read 8 Oct 2026 · appvirality.com
Company founding
AppVirality says it launched in 2014.Read 14 Oct 2026 · appvirality.com
Company HQ and size
LinkedIn lists AppVirality Inc in Phoenix, Arizona, as privately held with 11–50 employees and a 2014 founding.Read 14 Oct 2026 · linkedin.com
Company scale
The company reports more than 750 million API calls per month, 25 million referral installs and over 1,200 customers.Read 14 Oct 2026 · appvirality.com
CRM integration
The SaaS product advertises CRM integration alongside REST APIs and webhooks.Read 14 Oct 2026 · appvirality.com
Deep links
The mobile product supports deep and deferred-deep links that route users into the app and distinguish existing users.Read 14 Oct 2026 · appvirality.com
Fraud controls
The feature set includes fraud detection or prevention for referral campaigns.Read 14 Oct 2026 · appvirality.com
Funding news
TechCrunch reported a $465,000 seed round announced on January 12, 2015, following Microsoft Accelerator participation.Read 14 Oct 2026 · techcrunch.com
GDPR
AppVirality says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs.Read 8 Oct 2026 · appvirality.com
GDPR controls
AppVirality says it provides unsubscribe, update and deletion APIs and can supply a GDPR data-processing agreement on request.Read 14 Oct 2026 · appvirality.com
Legal and operating offices
AppVirality’s contact page lists AppVirality Inc in Wilmington, Delaware and AppVirality Technologies Pvt Ltd in Hyderabad, India.Read 14 Oct 2026 · appvirality.com
Licence
Terms grant a limited, non-transferable usage licence, prohibit reverse engineering and state AppVirality owns the service and copyrights.Read 14 Oct 2026 · appvirality.com
Limit: dashboard stability
A G2 reviewer reported an unstable main dashboard and repeated login problems.Read 14 Oct 2026 · g2.com
Limit: registration
A Capterra reviewer said registration could take time despite finding the product easy to use.Read 14 Oct 2026 · capterra.com
Limit: support
The same G2 reviewer said customer support needed improvement.Read 14 Oct 2026 · g2.com
Mobile app setup
Mobile app referrals can be integrated using a JavaScript snippet or an SDK for iOS and Android.Read 8 Oct 2026 · appvirality.com
Mobile referrals
Its mobile product runs referral programs across web, iOS and Android to increase app installs.Read 14 Oct 2026 · appvirality.com
Praise: customization and support
Capterra reviewers described strong customization, useful options, app-download gains and helpful customer support.Read 14 Oct 2026 · capterra.com
Praise: implementation
FeaturedCustomers testimonials repeatedly describe fast rollout, plug-and-play use, flexible campaign changes and responsive assistance.Read 14 Oct 2026 · featuredcustomers.com
Praise: rollout and experimentation
G2’s verified reviewer praised quick referral-program rollout and easy campaign experimentation.Read 14 Oct 2026 · g2.com
Rating on Capterra
5.0 out of 5 from 2 reviews.Read 14 Oct 2026 · capterra.com
Rating on FeaturedCustomers
4.8 out of 5 from 949 reference ratings.Read 14 Oct 2026 · featuredcustomers.com
Rating on G2
3.0 out of 5 from 1 review.Read 14 Oct 2026 · g2.com
Rating on GetApp
5.0 out of 5 from 2 reviews.Read 14 Oct 2026 · getapp.com
Rating on Software Advice
5.0 out of 5 from 2 reviews.Read 14 Oct 2026 · softwareadvice.com
Referral links
Users can generate referral links on a custom domain and use deep and deferred deep links.Read 8 Oct 2026 · appvirality.com
Reward rules
Campaigns let administrators define reward events, reward types, sharing channels and notifications.Read 14 Oct 2026 · appvirality.com
SaaS referrals
Its SaaS product is designed for B2B referral programs that generate qualified leads.Read 14 Oct 2026 · appvirality.com
SDKs
Documentation covers Android, iOS, web and SaaS JavaScript SDK integrations with callbacks, listeners and testing procedures.Read 14 Oct 2026 · dev.appvirality.com
Security limitation
Its privacy policy says it uses SSL but does not perform vulnerability, PCI or malware scanning.Read 14 Oct 2026 · appvirality.com
Self-hosting
The service is accessed through AppVirality’s website and the documentation describes hosted APIs and dashboards; no self-hosting option is specified.Read 14 Oct 2026 · appvirality.com
System requirements
Terms list support for iOS 5.0 or later and Android 2.3.3 or later.Read 14 Oct 2026 · appvirality.com
Target customers
The company describes its solution as serving SaaS, e-commerce, and large businesses with user acquisition, retention, and engagement needs.Read 8 Oct 2026 · appvirality.com
Targeting
User targeting can use factors such as location and behavior.Read 14 Oct 2026 · appvirality.com
WYSIWYG editor
The dashboard lets teams change referral text, images and rewards without coding or releasing a new app-store build.Read 14 Oct 2026 · appvirality.com

Plans and prices

Growth (Referrals for SaaS) $1,999 a year Billed Annually unlimited users · multiple campaigns · fraud detection · priority chat support · branded links · webhooks · mobile SDKs · API · targeting · dedicated growth manager Read 14 Oct 2026 · appvirality.com
Custom (Referrals for Mobile Apps) Priced on request Billed Annually Android/iOS/Web · unlimited campaigns · fraud detection · targeting · segmentation · automated journeys · branded links · API · webhooks · white-label Read 14 Oct 2026 · appvirality.com
Custom (Referrals for SaaS) Priced on request custom pricing · SaaS referral campaigns Read 14 Oct 2026 · appvirality.com

Every AppVirality plan and price →

Strong points and limits

Strong points

  • Campaign dashboard customizes text, images, rewards, and branding.
  • Tracks mobile referral activity through lifetime value.
  • Supports custom-domain, deep, and deferred deep links.
  • Offers coupons and in-store wallet credits as rewards.
  • SaaS Growth includes priority chat and a dedicated manager.

Limits

  • No free plan is listed.
  • SaaS Growth costs $1,999 a year.
  • Mobile setup requires a snippet or SDK.

Who it suits

It suits SaaS, e-commerce, and larger businesses that want to run referral campaigns for acquisition, retention, or engagement. Mobile app teams can use the iOS and Android SDKs or a JavaScript snippet.

Verdict

AppVirality brings campaign customization, referral tracking, links, and rewards together for SaaS and mobile programs. The listed SaaS Growth price is $1,999 a year, billed annually, and there is no free plan.

Where Specifiction places it

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