AppVirality vs Cello
AppVirality
appvirality.com
Cello
cello.soSide by side
| Figure | AppVirality | Cello |
|---|---|---|
| Price from | $166.58/mo | $65/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 11 |
| Spec score · Referral Marketing Software | 9.2 (#3) | 9.3 (#1) |
| Analytics | Referral analytics track clicks, installs, source, sign-ups, sales and lifetime value. | The product includes real-time referral performance analytics and reporting exports. |
| Funding news | TechCrunch reported a $465,000 seed round announced on January 12, 2015, following Microsoft Accelerator participation. | Tech.eu reported on 21 July 2023 that Cello raised a €3.1 million seed round led by HV Capital after a €2.3 million pre-seed round. |
| Rating on G2 | 3.0 out of 5 from 1 review. | 4.9 out of 5 from 32 reviews |
| SDKs | Documentation covers Android, iOS, web and SaaS JavaScript SDK integrations with callbacks, listeners and testing procedures. | Cello offers web and mobile SDKs, with mobile support listed for iOS, Android, Flutter and React Native. |
| What it does | AppVirality provides referral-marketing software for mobile apps and SaaS products, automating campaigns intended to reduce customer-acquisition cost. | Cello provides an AI-powered platform for creating and automating user-referral and partner-referral programs for SaaS businesses. |
Plans
AppVirality
- Growth (Referrals for SaaS)$1,999 a year
- Custom (Referrals for Mobile Apps)Priced on request
- Custom (Referrals for SaaS)Priced on request
Cello
- Grow$200 a month
- Scale$750 a month
- User Referrals EnterprisePriced on request
- FreeFree
- Plus$80 a month
- Pro$280 a month
- Partner Referrals EnterprisePriced on request
- Free (partner referrals)Free
- Start$65 a month
- Enterprise (partner referrals)Priced on request
In their own words
AppVirality
AppVirality provides referral marketing software for mobile apps and SaaS, with tools to create and automate campaigns. Teams can tailor campaign copy, images, rewards, and branding in a WYSIWYG dashboard. Mobile referrals can be set up with a JavaScript snippet or an iOS or Android SDK. Its mobile referral product tracks clicks, installs, install source, sign-ups, sales, and lifetime value. Campaigns can use custom-domain links, deep links, deferred deep links, and referral codes, with coupons or in-store wallet credits as rewards. AppVirality lists fraud detection for campaigns. The SaaS offering includes CRM integration, webhooks, and REST APIs; the Growth plan also includes priority chat support and a dedicated growth manager. The company says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs. AppVirality targets SaaS, e-commerce, and large businesses seeking user acquisition, retention, and engagement. Growth (Referrals for SaaS) costs $1,999 a year, billed annually. There is no free plan, but the SaaS referral page offers a free trial with no credit card required for setup.
Cello
Cello is referral software for businesses running partner campaigns. It provides referral links and codes, fraud controls, and reward payouts through PayPal or Venmo. Plans differ in campaign and partner allowances: Free includes one partner campaign and five transacting partners, Plus has three campaigns and 25 partners, and Pro has 10 campaigns and 100 partners. Each of those plans allows unlimited referrals. Plus costs $80 a month and Pro costs $280 a month. Grow costs $200 a month and includes all integrations and features, with referral ARR up to $50K. Scale costs $750 a month with the same listed inclusions and a $100K referral ARR ceiling. Two enterprise plans are listed: User Referrals Enterprise has unlimited referral ARR and custom SLAs, while Partner Referrals Enterprise includes unlimited campaigns and partners. Cello offers a free plan, and paid plans start at $80 a month. It is available on Android, iOS, and the web.