AppVirality vs ReferralHero
AppVirality
appvirality.com
ReferralHero
referralhero.comSide by side
| Figure | AppVirality | ReferralHero |
|---|---|---|
| Price from | $166.58/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 6 |
| Spec score · Referral Marketing Software | 9.2 (#3) | 8.9 (#4) |
| Analytics | Referral analytics track clicks, installs, source, sign-ups, sales and lifetime value. | Analytics include attribution source, sharing channel, device, location, individual referral relationships and conversion data. |
| Founded | 2014 | 2016 |
| GDPR | AppVirality says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs. | ReferralHero says it completed its GDPR compliance roadmap and provides EU and UK Data Processing Agreements for review and signature. |
| Integrations | The SaaS product page lists CRM integration, webhooks, and REST APIs. | ReferralHero advertises more than 500 integrations, including Stripe, HubSpot, Salesforce, GoHighLevel, Intercom, Zoho, Mailchimp, Klaviyo, ActiveCampaign and Zapier. |
| Licence | Terms grant a limited, non-transferable usage licence, prohibit reverse engineering and state AppVirality owns the service and copyrights. | ReferralHero is proprietary SaaS: its terms grant only a limited, non-exclusive, non-transferable, revocable license for personal or internal business use. |
| Product | AppVirality provides referral marketing software for mobile apps and SaaS to create and automate referral campaigns. | ReferralHero describes itself as an AI-powered platform for building referral, affiliate, waitlist, and contest programs. |
| Rating on Capterra | 5.0 out of 5 from 2 reviews. | 4.6 out of 5 from 43 reviews |
| Rating on GetApp | 5.0 out of 5 from 2 reviews. | 4.6 out of 5 from 43 reviews |
| Rating on Software Advice | 5.0 out of 5 from 2 reviews. | 4.5 out of 5 from 40 reviews |
| Referral links | Users can generate referral links on a custom domain and use deep and deferred deep links. | The service can create memorable referral links incorporating a participant’s first name. |
| SDKs | Documentation covers Android, iOS, web and SaaS JavaScript SDK integrations with callbacks, listeners and testing procedures. | An iOS Swift SDK is documented with public methods and classes and distributed through Swift Package Manager or a GitHub repository. |
| Support | The SaaS Growth plan includes priority chat support and a dedicated growth manager. | The homepage states that customers have access to 24/7 technical customer support to help set up campaigns. |
| What it does | AppVirality provides referral-marketing software for mobile apps and SaaS products, automating campaigns intended to reduce customer-acquisition cost. | ReferralHero is a cloud platform for building referral, affiliate, waitlist, contest and NPS campaigns with tracking, rewards and analytics. |
Plans
AppVirality
- Growth (Referrals for SaaS)$1,999 a year
- Custom (Referrals for Mobile Apps)Priced on request
- Custom (Referrals for SaaS)Priced on request
ReferralHero
- Free ForeverFree
- Free Forever PlanFree
- PREMIUM (risk-free offer)$199 a month
- PRO$199 a month
- PREMIUM$399 a month
- EnterprisePriced on request
In their own words
AppVirality
AppVirality provides referral marketing software for mobile apps and SaaS, with tools to create and automate campaigns. Teams can tailor campaign copy, images, rewards, and branding in a WYSIWYG dashboard. Mobile referrals can be set up with a JavaScript snippet or an iOS or Android SDK. Its mobile referral product tracks clicks, installs, install source, sign-ups, sales, and lifetime value. Campaigns can use custom-domain links, deep links, deferred deep links, and referral codes, with coupons or in-store wallet credits as rewards. AppVirality lists fraud detection for campaigns. The SaaS offering includes CRM integration, webhooks, and REST APIs; the Growth plan also includes priority chat support and a dedicated growth manager. The company says it updated its product and privacy policy for GDPR and offers unsubscribe, update, and deletion APIs. AppVirality targets SaaS, e-commerce, and large businesses seeking user acquisition, retention, and engagement. Growth (Referrals for SaaS) costs $1,999 a year, billed annually. There is no free plan, but the SaaS referral page offers a free trial with no credit card required for setup.
ReferralHero
ReferralHero is a platform for building referral, affiliate, waitlist, and contest programs. Participants receive unique referral links to share and may unlock rewards when referred friends become customers. Campaigns can use ReferralHero widgets or a custom form, with editable widget wording and colours. Email and SMS automations, user segmentation, a smart leaderboard, manual referral review, and automatic coupon or access-code delivery support campaign management. Analytics cover attribution channels, sources, sharing methods, device, and location, with subscriber-level views and CSV exports. ReferralHero lists more than 500 integrations, including Stripe, HubSpot, Salesforce, Mailchimp, Klaviyo, Shopify, and Zapier; developer options include JavaScript and REST APIs and webhooks. Fraud controls include an algorithm, ReCaptcha, and optional SMS phone verification. The Free Forever Plan costs nothing for up to 25 subscribers and includes ReferralHero branding. PRO costs $199 a month for up to 10,000 members; PREMIUM also costs $199 a month for up to 50,000 subscribers. Android, iOS, web, and API are listed platforms.