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Mention Me

mention-me.com

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Spec score 8.5 #1 of 20 in Customer-to-Customer (C2C) Community Marketing Software

What it is

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Its Product Referral feature tracks who shares products, which products they recommend, and whether those shares lead to sales. Name Share lets a customer recommend a brand in conversation, with a friend entering the customer’s name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. Integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot, and Feefo; APIs and webhooks can connect other customer platforms. Mention Me says it is ISO 27001 certified and GDPR and PECR compliant, with data encrypted in transit and at rest. It says the platform is hosted by AWS in a multi-zone data centre in Ireland, and undergoes annual third-party security audits and penetration tests every six months. The service is available on the web and through an API. Pricing is on request, and a 60-day trial is offered. Mention Me was founded in 2013 and is headquartered in London.

Spec sheet

What it does
Mention Me is a referral marketing and customer advocacy platform that tracks referrals from sharing through acquisition, revenue and referred-customer lifetime value.Read 14 Oct 2026 · mention-me.com
Product
Mention Me describes its platform as an AI-powered customer advocacy and referral marketing platform for brands.Read 9 Oct 2026 · mention-me.com
Integrations
Native or direct integrations include Klaviyo, Emarsys, Braze, Bloomreach, Salesforce Marketing Cloud, Attentive, Meta, Google Ads, TikTok, Dotdigital, Ometria, mParticle, Feefo and Trustpilot.Read 14 Oct 2026 · mention-me.com
Security
Mention Me states it is ISO 27001 certified and GDPR and PECR compliant, and that it encrypts data in transit and at rest.Read 9 Oct 2026 · mention-me.com
Support
Support depends on the package; the FAQ says clients can access an on-demand Client Success Manager for performance analysis and tailored recommendations.Read 9 Oct 2026 · mention-me.com
Headquarters
London, United KingdomRead 28 Sep 2026 · mention-me.com
Founded
2013Read 28 Sep 2026 · mention-me.com
A/B testing
Acquire supports cohort A/B tests, multivariate tests and experiments with incentives, design, copy and imagery.Read 14 Oct 2026 · mention-me.com
Analytics
Its dashboard reports referral revenue and new-customer average order value, and provides advocacy insights and optimisation tips.Read 9 Oct 2026 · mention-me.com
Availability
Mention Me says it has historically maintained 99.99% platform uptime and publishes a live status page.Read 14 Oct 2026 · mention-me.com
Company history
The About page says Mention Me has delivered revenue for brands since 2013.Read 9 Oct 2026 · mention-me.com
Company legal identity
Mention Me Limited is an active UK private company, number 08382730, incorporated on 31 January 2013, with software-development SIC 62012.Read 14 Oct 2026 · find-and-update.company-information.service.gov.uk
Connectivity
Mention Me says its comprehensive API and webhooks can connect to almost any customer platform, with agency help available for integration work.Read 14 Oct 2026 · mention-me.com
Documentation
The public documentation site has separate new and Classic documentation plus concepts, JavaScript-tag and Shopify integration guides, API reference and webhook sections.Read 14 Oct 2026 · docs.mention-me.com
Fraud controls
Acquire includes a fraud-protection algorithm, while campaigns can use customizable gaming rules and reward limits.Read 14 Oct 2026 · mention-me.com
Funding
Mention Me says it raised $32 million since 2018, backed by Octopus Ventures and Eight Roads; TechCrunch reported a $25 million Series B on 20 January 2022.Read 14 Oct 2026 · techcrunch.com
Hosting
The security page says the platform is hosted by AWS in a multi-zone data centre in Ireland.Read 9 Oct 2026 · mention-me.com
Implementation
The vendor says most brands launch in one to three days, while its FAQ describes a setup of three tags plus a checkout element and launch within 30 days or less.Read 14 Oct 2026 · mention-me.com
Intended customers
The FAQ says Mention Me is likely a fit for premium ecommerce brands with satisfied customers, a mature martech stack and high monthly order volumes.Read 9 Oct 2026 · mention-me.com
Limit: admin dependence
G2 reviewers say campaign changes and code edits often require Mention Me support, making changes slower for customers.Read 14 Oct 2026 · g2.com
Limit: analytics complexity
G2 reviewers describe the analytics and dashboards as a learning curve, with too much data and reports that can be difficult to find.Read 14 Oct 2026 · g2.com
Limit: referral sharing
Some G2 reviewers say improving share rates is difficult and that A/B testing can feel repetitive.Read 14 Oct 2026 · g2.com
Limit: rewards complaints
Trustpilot reviewers repeatedly report delayed or missing referral rewards, failed discount codes, poor responses and suspected data-harvesting behavior.Read 14 Oct 2026 · trustpilot.com
Lookalike audiences
Smart Audiences synchronizes referral-derived seed audiences to paid social platforms, with automatic Facebook and Instagram syncing.Read 14 Oct 2026 · mention-me.com
Marketing automation
Optimize sends first-party referral data to marketing-automation systems for personalized email, segmentation, coupon reminders and SMS campaigns.Read 14 Oct 2026 · mention-me.com
Mobile extensibility
The Optimize package advertises APIs and an SDK for building referral experiences inside mobile apps.Read 14 Oct 2026 · mention-me.com
Name Share
Name Share lets customers refer friends by telling them to enter the referrer’s name at checkout, capturing offline recommendations that the vendor says represent about 34% of referrals.Read 14 Oct 2026 · mention-me.com
Praise: acquisition results
Independent reviewers commonly report cheaper or more efficient customer acquisition, additional referred customers and measurable referral revenue.Read 14 Oct 2026 · g2.com
Praise: usability and support
G2, Capterra, GetApp and Shopify reviewers repeatedly praise easy setup, a usable interface, responsive account managers and helpful customer support.Read 14 Oct 2026 · g2.com
Predictive scoring
Optimize includes Propensity to Refer predictive scoring and Smart Experiment recommendations for next-best actions.Read 14 Oct 2026 · mention-me.com
Rating on Capterra
4.6 out of 5 from 11 reviews.Read 14 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 61 reviews.Read 14 Oct 2026 · g2.com
Rating on GetApp
4.6 out of 5 from 11 reviews.Read 14 Oct 2026 · getapp.com
Rating on Shopify App Store
5 out of 5 from 3 ratings.Read 14 Oct 2026 · apps.shopify.com
Rating on Trustpilot
1.9 out of 5 from 22 reviews.Read 14 Oct 2026 · trustpilot.com
Rating on TrustRadius
8 out of 10 from 3 ratings.Read 14 Oct 2026 · trustradius.com
Referral analytics
The platform provides detailed referral-performance analytics, dashboards and actionable optimization insights.Read 14 Oct 2026 · mention-me.com
Referral tracking
Product Referral tracks who shares products, which products they recommend, and whether shares convert into sales.Read 9 Oct 2026 · mention-me.com
SDK licensing
Mention Me’s public iOS and Android SDK repositories are MIT licensed, while the hosted Mention Me platform itself is proprietary.Read 14 Oct 2026 · github.com
Security certifications
Mention Me states that it is ISO 27001 certified and GDPR and PECR compliant.Read 14 Oct 2026 · mention-me.com
Security controls
The security page states encryption in transit and at rest, peer-reviewed infrastructure-as-code, disaster-recovery plans, annual external audits and penetration tests every six months.Read 14 Oct 2026 · mention-me.com
Security reviews
Mention Me says it undergoes annual third-party security audits and third-party penetration tests every six months.Read 9 Oct 2026 · mention-me.com
Self-hosting
The vendor documents AWS and Google Cloud hosting for its service and does not state that customers can self-host the platform.Read 14 Oct 2026 · mention-me.com
Sharing channels
Referral campaigns support up to 18 sharing methods, including email, links, Facebook, Twitter, WhatsApp and Instagram.Read 14 Oct 2026 · mention-me.com
Testing and targeting
The platform supports cohort A/B testing and uses Propensity to Refer machine learning to tailor messages and actions to customer segments.Read 9 Oct 2026 · mention-me.com
Webhook security
Webhook requests are authenticated with an X-MentionMe-Signature SHA-256 HMAC, and the docs provide JavaScript, PHP, Python and Ruby verification examples.Read 14 Oct 2026 · developers.mention-me.com

Plans and prices

Essentials Priced on request AI multi-channel referral · retain high-spending customers · reduce paid acquisition Read 14 Oct 2026 · mention-me.com
Advanced Priced on request First-party advocacy data · activate advocates at scale · integrate data across stack Read 14 Oct 2026 · mention-me.com
Ultimate Priced on request Advanced capabilities · multi-geo and multi-brand deployment · distributed-team support Read 14 Oct 2026 · mention-me.com
Starter Free Page says “FREE TO START”; no amount stated. Unlimited shares · Unlimited promotions · Aggregated dashboard data · No product or referrer details · No integration in post-purchase referral programs Read 9 Oct 2026 · mention-me.com
Custom platform pricing Priced on request Custom quote based on package, business objectives and forecast; pricing is tailored to business scale. No public amount stated · Request custom pricing Read 9 Oct 2026 · mention-me.com
Essential Priced on request No price stated; page says “Coming soon.” Unlimited shares · Unlimited promotions · Aggregated dashboard data · Product and referrer details · No integration in post-purchase referral programs Read 9 Oct 2026 · mention-me.com

Every Mention Me plan and price →

Strong points and limits

Strong points

  • Tracks product shares and resulting sales
  • Supports cohort A/B testing
  • Reports referral revenue and new-customer average order value
  • Connects through named integrations, APIs, and webhooks
  • Offers a 60-day trial

Limits

  • Pricing is available on request
  • Platform fit calls for high monthly order volumes
  • Support depends on the package

Who it suits

It is aimed at ecommerce brands with satisfied customers, a mature marketing technology stack, and high monthly order volumes. It may suit teams seeking referral tracking, customer advocacy insights, and segmented referral campaigns.

Mention Me in depth

Read the full write-up

Overview

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. It is best suited to premium ecommerce businesses with satisfied customers, high monthly order volumes and a mature marketing stack. Its referral attribution and segmentation tools reach beyond basic share-counting, but package-based pricing and a sharply limited free offer make it a poor match for brands wanting a low-cost, self-serve programme.

Key features

Product Referral tracks who shares products, what they recommend and whether those shares turn into sales. That connection between recommendations and purchases gives established teams a way to assess which products and advocates bring in customers, rather than treating every share as equally valuable. Name Share covers word of mouth that happens outside a trackable link: a friend can enter the referring customer’s name at checkout.

Cohort A/B testing and Propensity to Refer machine learning support tailoring messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. These tools have more practical value for teams with sufficient order volume and people able to act on the results than for small stores running occasional promotions.

Referral links, codes and fraud controls cover programme mechanics. Reward options include unique checkout codes, coupon links, referral credit, discounts and competition entries. Integrations include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot and Feefo; API and webhooks provide a route to other customer platforms. Mention Me states that it is ISO 27001 certified, GDPR and PECR compliant, and encrypts data in transit and at rest. It says the platform is hosted by AWS in an Irish multi-zone data centre, with annual third-party security audits and penetration tests every six months.

Pricing

The pricing model is paid, with pricing on request and a 60-day trial. Essentials has custom pricing and includes AI-powered, multi-channel referral experiences plus customer acquisition and retention capabilities. Advanced adds first-party referral and advocacy data, marketing-stack integrations and advocacy network insights. Ultimate is aimed at multi-geography and multi-brand deployments, with advanced advocacy capabilities and flexible support arrangements. None of these packages has a public amount, so buyers should compare a quote against their expected scale and support needs before committing.

A separate Starter offer is free. It includes unlimited shares and promotions with aggregated dashboard data, but no product or referrer details and no integration in post-purchase referral programmes. Those omissions restrict attribution and stack connectivity, so this is a way to begin a basic programme, not a substitute for the fuller analytics and integrations. Essential is marked “Coming soon” and has no stated price; it offers unlimited shares and promotions, aggregated data, and product and referrer details, but still no post-purchase referral-program integration. Custom platform pricing is quoted according to package, business objectives and forecast.

Support depends on the package. Clients can access an on-demand Client Success Manager for performance analysis and tailored recommendations. A new programme can launch in 30 days or less, depending on requirements and work involved.

Platforms

Mention Me runs on web and offers an API. Its API and webhooks can connect customer platforms beyond its named integrations.

Who it's for

This is a stronger fit for premium ecommerce brands with a mature martech stack, satisfied customers and high monthly order volumes. Those conditions give the segmentation, testing and revenue reporting a better chance of informing meaningful programme decisions. Smaller or lower-volume businesses may find the package-led buying process and the Starter plan’s aggregated data too restrictive. The company says it has delivered revenue for brands since 2013.

Pros and cons

Pros

Product-level referral tracking connects recommendations to sales, helping teams judge acquisition impact.

Testing, customer segmentation and revenue-oriented analytics support ongoing optimisation for brands with enough volume to use them.

Named marketing integrations, API and webhooks offer routes into a broader customer stack.

Fraud controls and several reward formats cover practical programme needs.

Cons

Pricing is by request, so buyers cannot readily compare package costs before engaging.

The free Starter plan withholds product and referrer details and post-purchase integrations, limiting its value for serious attribution.

Support arrangements vary by package, making the quote and service scope important parts of the decision.

Alternatives

Ambassify is worth considering for employee advocacy programmes: its quoted tiers are organised by employee count and it supports Android, iOS and web, while Mention Me is focused on referral marketing for brands.

UserEvidence is the more accessible option for teams needing evidence management: its free plan includes 500 evidence items, 100 MCP searches per month and three team members, rather than Mention Me’s aggregated referral dashboard.

SlapFive is another paid advocacy option with API and web access and a free trial.

Vocal Video suits teams whose advocacy work centres on customer videos; its free plan has caps including five published videos and 20 minutes of monthly processing.

LunchTable is another paid, web-based option.

Influitive may suit teams looking for a paid advocacy platform with activation, personalization, loyalty and rewards, templates, campaigns, analytics and ROI reporting.

Duel is a paid API and web alternative with a custom enterprise plan and personalized-demo pricing.

Listen360 is a paid web option if pricing per location or by request volume suits the buyer’s requirements.

Explore Customer Advocacy Software, Referral Management Software and Referral Marketing Software for more options.

Verdict

Choose Mention Me if you are a high-volume ecommerce brand that wants to connect customer advocacy with product-level referral sales, segmentation and marketing-stack integrations. Its strongest case is the combination of trackable referrals and performance analytics; the main reason to look elsewhere is that custom package pricing and the free plan’s limited data make it a less compelling starting point for smaller businesses.

Verdict

Mention Me provides referral tracking, customer segmentation, analytics, and integrations for brand advocacy programmes. Ask about package pricing and support arrangements, and assess whether the stated customer and marketing-stack profile fits your business.

Where Specifiction places it

Alternatives to Mention MeAll alternatives →