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SPECIFICTION
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Duel

duel.tech

WebAPI
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Spec score 7.5 #8 of 20 in Customer-to-Customer (C2C) Community Marketing Software

What it is

Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.

Spec sheet

Product
Duel is a brand advocacy SaaS platform that helps companies activate customers, creators, and fans to turn word of mouth into a scalable growth channel.Read 4 Oct 2026 · duel.tech
Integrations
Duel's help center lists CRM integrations for Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach, and Braze, with an open API for other connections.Read 4 Oct 2026 · info.duel.tech
Security
Duel says it is ISO 27001 certified and GDPR compliant, with SOC 2 Type II listed as coming in Q4 2026.Read 4 Oct 2026 · duel.tech
Headquarters
London, United KingdomRead 4 Oct 2026 · duel.tech
Advocate groups
The platform supports programs for social creators, brand ambassadors, store associates, employees, and industry professionals.Read 4 Oct 2026 · duel.tech
Advocate portal
Brands can deliver programs through a customizable advocate portal with challenges and rewards such as experiences, product access, affiliate payments, vouchers, and co-creation opportunities.Read 4 Oct 2026 · duel.tech
Advocate scale
Duel says its platform can scale programs from 1,000 to 100,000 advocates.Read 4 Oct 2026 · duel.tech
Analytics
The platform provides more than 100 metrics in filterable, exportable dashboards.Read 4 Oct 2026 · duel.tech
Commerce integration
Duel offers a Shopify app for connecting a Shopify instance to its dashboard, including order attribution and product catalogue syncing.Read 4 Oct 2026 · info.duel.tech
Data handling
Duel says it isolates data by brand and will not use one brand's advocate data to train another brand's models.Read 4 Oct 2026 · duel.tech
Payments
The help center says automatic affiliate commission payouts can be sent to advocates' PayPal accounts; brands can also track commissions manually.Read 4 Oct 2026 · info.duel.tech
Social channels
The site lists TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot, and Bazaarvoice for social posting tracking; TikTok Shop is marked as coming soon.Read 4 Oct 2026 · duel.tech
Support and services
Duel describes its offering as including human strategic expertise and program support alongside its software platform.Read 4 Oct 2026 · duel.tech
UGC and rights
Duel collects and manages user-generated content, with AI moderation and tagging plus content rights management.Read 4 Oct 2026 · duel.tech
Who it serves
Duel says it works with consumer brands across beauty, fashion, lifestyle, health, and ecommerce.Read 4 Oct 2026 · duel.tech

Plans and prices

Custom enterprise plan Priced on request Pricing not displayed; request a personalized demo Read 4 Oct 2026 · duel.tech

Every Duel plan and price →

Strong points and limits

Strong points

  • Supports multiple advocate groups and reward types.
  • Programs can scale from 1,000 to 100,000 advocates.
  • Dashboards offer more than 100 metrics.
  • Shopify connection supports attribution and catalogue syncing.
  • Automatic affiliate payouts can go through PayPal.

Limits

  • Pricing is available on request.
  • TikTok Shop is marked as coming soon.
  • SOC 2 Type II is listed as coming in Q4 2026.

Who it suits

Duel is for consumer brands seeking to run advocacy programs across customers, creators, employees and other groups. The listed industries include beauty, fashion, lifestyle, health and ecommerce.

Verdict

Duel combines advocate programs, content management, analytics and commerce connections. Pricing is not displayed, so brands need to request details.

Where Specifiction places it

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