Ambassador vs Duel
Ambassador
getambassador.comDuel
duel.techSide by side
| Figure | Ambassador | Duel |
|---|---|---|
| Price from | $100/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 11 | 1 |
| Spec score · Customer-to-Customer (C2C) Community Marketing Software | 8.1 (#3) | 7.5 (#8) |
| Headquarters | The current site footer identifies Seattle, Washington, and the pricing page lists Ambassador Software at 2212 Queen Anne Ave North, Suite 767, Seattle, WA 98109. | London, United Kingdom |
| Integrations | The integrations page lists Salesforce, HubSpot, Okta, Microsoft Entra ID, Google Workspace, Shopify, Stripe, Tango, Sendoso, WooCommerce, Blackhawk, Twilio, and Zapier. | Duel's help center lists CRM integrations for Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach, and Braze, with an open API for other connections. |
| Product | Ambassador describes itself as a Customer Lifecycle Operating System that runs advocacy, referral, affiliate, influencer, and loyalty programs across nine engines under GROW, KEEP, and PROVE. | Duel is a brand advocacy SaaS platform that helps companies activate customers, creators, and fans to turn word of mouth into a scalable growth channel. |
| Security | The integrations page states that Ambassador maintains SOC 2 Type II, GDPR, and CCPA compliance and adheres to the US Data Privacy Framework. | Duel says it is ISO 27001 certified and GDPR compliant, with SOC 2 Type II listed as coming in Q4 2026. |
Plans
Ambassador
- Professional$125 a month
- Enterprise$1,250 a month
- Predictive/Recommendation Engine$100 a month
- Professional (Communication Cloud)$100 a month
- Professional (Incentive Storefront Engine)$100 a month
- Professional (Advocacy Engine)$125 a month
- Professional (Customer Value Engine)$125 a month
- Enterprise (Communication Cloud)$500 a month
- Enterprise (Incentive Storefront Engine)$500 a month
- Enterprise (Advocacy Engine)$1,250 a month
In their own words
Ambassador
Ambassador has no write-up on Specifiction yet; its figures are above.
Duel
Duel is a brand advocacy SaaS platform for companies organizing customers, creators, employees and other advocates into programs. Its customizable portal can present challenges and rewards such as experiences, product access, affiliate payments, vouchers and co-creation opportunities. Supported advocate groups include social creators, brand ambassadors, store associates, employees and industry professionals; Duel says programs can scale from 1,000 to 100,000 advocates. Filterable, exportable dashboards provide more than 100 metrics. The platform collects user-generated content, with AI moderation and tagging plus rights management. Social posting tracking covers TikTok, Instagram, YouTube, YouTube Shorts, Pinterest, Facebook, Trustpilot and Bazaarvoice; TikTok Shop is marked as coming soon. CRM connections include Klaviyo, HubSpot, Dotdigital, Emarsys, Bloomreach and Braze, with an open API for other connections. A Shopify app supports order attribution and product catalogue syncing. Affiliate commissions can be sent automatically to advocates' PayPal accounts or tracked manually. Duel says it is ISO 27001 certified and GDPR compliant. Pricing is on request.