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Business Operations

Best Customer Advocacy Software in 2026

Customer advocacy software can help structure how customers participate in referrals and other advocacy activities. Compared on advocate activities, referral programs, and customer segmentation, the options also differ in CRM integrations and program analytics.

  1. 01 Mention Me

    It is aimed at ecommerce brands with satisfied customers, a mature marketing technology stack, and high monthly order volumes.

    Free plan Web · iOS · Android · API
    8.4 Visit Specs
  2. 02 UserEvidence
    From $1,000/mo Free plan Web · API
    8.3 Visit Specs
  3. 03 Higher Logic Customer Advocacy
    Web · iOS · Android · API
    8.2 Visit Specs
  4. 04 Champion

    Champion suits organizations running referral programs alongside references, testimonials, reviews, or community engagement.

    Web
    8.1 Visit Specs
  5. 05 Ambassify

    It suits organizations coordinating employee advocacy, employer branding, dealer advocacy, thought leadership, or social selling.

    Web · iOS · Android
    7.8 Visit Specs
  6. 06 Influitive

    Influitive suits customer marketing, sales, customer success, and product teams seeking to organize advocacy programs.

    Web · API
    7.5 Visit Specs
  7. 07 Duel

    Duel is for consumer brands seeking to run advocacy programs across customers, creators, employees and other groups.

    Web · API
    7.4 Visit Specs
  8. 08 LunchTable

    It suits organizations seeking to run sales, employee, customer, partner, campus, creator, or fan advocacy programs and measure resulting engagement and outcomes.

    Web
    6.9 Visit Specs
  9. 09 SlapFive

    It is aimed at Sales, Marketing, Customer Success, Product, and executive teams managing customer advocacy.

    Free trial Web · API
    6.9 Visit Specs
  10. 10 Listen360

    It is aimed at larger, multi-location businesses, including franchises and private equity-backed companies.

    Web
    6.8 Visit Specs
  11. 11 HYVE

    HYVE is aimed at growing B2B SaaS companies seeking a managed customer advocacy programme.

    Web
    6.6 Visit Specs
  12. 12 Vocal Video
    From $99/mo Free plan Web
    6.5 Visit Specs
  13. 13 Kindling

    Kindling suits organizations running advocate programs on LinkedIn, X or YouTube.

    From $299/mo Web
    6.4 Visit Specs
  14. 14 Testimonial Hero

    It suits organizations seeking professionally packaged customer video testimonials, written stories or case-study materials.

    Web
    6.1 Visit Specs
  15. 15 Deeto

    It suits organizations running customer advocacy or referral programs through a web platform.

    Web
    6.0 Visit Specs
  16. 16 impact.com Advocate

    It suits businesses that want referral programs combining links, codes, reviews and testimonials.

    Web · iOS · Android
    5.9 Visit Specs
  17. 17 Orca
    Web
    5.3 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Supported languages may matter for the audiences you serve; check free-plan availability and paid starting prices for cost context. UserEvidence, SlapFive, and Vocal Video are among the products to examine. The listed capabilities offer a way to compare how each tool supports participation and how you can review program activity.

Compare Mention Me and UserEvidence Get a place on this list

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