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SPECIFICTION
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Kindling

kindlinghq.com

From $299/mo Web
Visit kindlinghq.com
Spec score 6.4 #13 of 17 in Customer Advocacy Software

What it is

Kindling is web software for operating an advocate program across LinkedIn, X and YouTube activities. It includes program analytics and integrations with Salesforce and HubSpot. The product has three paid plans and no free plan. Self serve costs $299 a month, with unlimited advocate enrollment, plus 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. Managed service costs $10,000 a month and has a six-month minimum. Enterprise costs $30,000 a month and requires a twelve-month minimum. These options cover self-service operation and two higher-priced service arrangements, each with its stated commitment. Teams can use the listed social activities to run advocacy work, review program analytics, and connect campaign information with either of the listed CRM systems. Kindling is available through the web, so the supplied platform information describes browser access rather than native desktop or mobile applications. The lowest listed monthly price is the Self serve plan, but its additional payout and enrolled-advocate charges remain part of the plan terms.

Plans and prices

Self serve $299 a month Plus 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. Unlimited advocate enrollment Read 24 Sep 2026 · kindlinghq.com
Managed service $10,000 a month Six-month minimum. 6-month minimum Read 24 Sep 2026 · kindlinghq.com
Enterprise $30,000 a month Twelve-month minimum. 12-month minimum Read 24 Sep 2026 · kindlinghq.com

Every Kindling plan and price →

Strong points and limits

Strong points

  • Supports LinkedIn, X and YouTube activities
  • Salesforce and HubSpot integrations
  • Program analytics included
  • Unlimited advocates on Self serve
  • Web-based access

Limits

  • No free plan
  • Self serve adds payout charges
  • Managed service requires six months
  • Enterprise requires twelve months

Who it suits

Kindling suits organizations running advocate programs on LinkedIn, X or YouTube. It may fit teams needing Salesforce or HubSpot connections and program analytics.

Verdict

Kindling offers a web-based advocate program with analytics, social activity support and two CRM integrations. Its plans differ sharply in price and minimum term, while Self serve adds usage-related charges.

Where Specifiction places it

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