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SPECIFICTION
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Influitive

influitive.com

WebAPI
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Spec score 7.6 #4 of 15 in Customer Reference Management

What it is

Influitive is a customer advocacy platform for companies looking to engage customers and mobilize advocates. Its programs can support referrals, references, reviews, case studies, customer feedback, onboarding, social sharing, and product adoption. The Customer Advocacy plan lists activation, personalization and targeting, loyalty and rewards, campaign templates, and analytics. Digital Community adds discussions, moderation, a knowledge base, ideation, and Q&A. The service supports events, private spaces, referral links, and fraud controls; rewards can include company swag, dinners, training sessions, charity donations, or gift cards. Influitive describes its engagement approach as gamification combined with data-driven segmentation and personalization. Salesforce integration can route referrals to sales teams and request references, while marketing automation integrations can send invitations and messages and score leads. An open API and connectors such as Zapier are offered for custom integrations. Influitive lists web and API access and mobile apps. It is a paid service with pricing on request and no free plan.

Spec sheet

Purpose
Influitive’s SaaS product and professional services help companies discover, nurture, and mobilize advocates to accelerate sales and increase customer lifetime value.Read 8 Oct 2026 · influitive.com
Audience
Influitive describes its offering for companies seeking to engage customers and advocates at scale, including customer marketing, sales, customer success, and product teams.Read 8 Oct 2026 · influitive.com
Mobile apps
bothRead 21 Sep 2026 · influitive.com
Support
Influitive says its security package, including its security policy, audits, reports, and privacy-related materials, is available to customers and companies seeking to work with it.Read 8 Oct 2026 · influitive.com
Headquarters
Toronto, Ontario, CanadaRead 28 Sep 2026 · influitive.com
Founded
Influitive was founded in 2010.Read 8 Oct 2026 · influitive.com
Advocacy use cases
The platform supports programs for referrals, references, reviews, case studies, customer feedback, onboarding, social sharing, and product adoption.Read 8 Oct 2026 · influitive.com
API and custom integrations
The company describes an open API and says API connectors such as Zapier can facilitate custom integrations, including with Google Drive and support ticketing systems.Read 8 Oct 2026 · influitive.com
Community features
The Digital Community plan includes discussions, moderation, a knowledge base, ideation, and Q&A, in addition to Customer Advocacy features.Read 8 Oct 2026 · influitive.com
Engagement
Influitive says its customer advocacy software uses gamification informed by modern game design to engage hard-to-reach customers and mobilize audiences.Read 8 Oct 2026 · influitive.com
Event hosting
YesRead 21 Sep 2026 · influitive.com
Marketing automation
Influitive says marketing automation integrations can send invitations and messages and score leads.Read 8 Oct 2026 · influitive.com
Moderation tools
YesRead 21 Sep 2026 · influitive.com
Privacy and hosting
The security page lists GDPR, CCPA, PEPEDA, EU Privacy Shield, and CASL, and says Influitive uses AWS hosting with its data center in the USA.Read 8 Oct 2026 · influitive.com
Private spaces
YesRead 21 Sep 2026 · influitive.com
Salesforce
The Salesforce integration can use member activity, request references, send referrals to sales teams, and measure results.Read 8 Oct 2026 · influitive.com
Security audits
Influitive says it uses the SOC 2 auditing process and conducts vulnerability scans and detailed annual penetration testing with internal tools and third-party experts.Read 8 Oct 2026 · influitive.com
Segmentation
The company says its platform uses data, deep segmentation, and personalization for each advocate.Read 8 Oct 2026 · influitive.com
Single sign-on
Influitive says users can use existing account details to log in to its hubs or communities through SSO.Read 8 Oct 2026 · influitive.com

Plans and prices

Customer Advocacy Priced on request Activation & Advocacy · Personalization & Targeting · Loyalty & Rewards · Pre-built Templates & Campaigns · Analytics & ROI Reporting Read 8 Oct 2026 · influitive.com
Digital Community Priced on request Everything in Customer Advocacy · Discussions · Moderation · Knowledge Base · Ideation · Q&A Read 8 Oct 2026 · influitive.com

Every Influitive plan and price →

Strong points and limits

Strong points

  • Supports referrals, reviews, references, and other advocacy programs
  • Digital Community includes discussions, moderation, and Q&A
  • Salesforce integration can route referrals to sales teams
  • Rewards include gift cards, training, and charity donations

Limits

  • No free plan
  • Pricing is available on request

Who it suits

Influitive suits customer marketing, sales, customer success, and product teams seeking to organize advocacy programs. Teams that also need discussions, a knowledge base, or Q&A can consider its Digital Community plan.

Verdict

Influitive lays out a broad set of advocacy and community capabilities, with two plan descriptions that distinguish the core advocacy tools from added community functions. Pricing is not published, so teams will need to request it.

Where Specifiction places it

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