Influitive vs Trustmary
Influitive
influitive.com
Trustmary
trustmary.comSide by side
| Figure | Influitive | Trustmary |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 8 |
| Spec score · Customer Reference Management | 7.6 (#4) | 7.4 (#5) |
| Audience | Influitive describes its offering for companies seeking to engage customers and advocates at scale, including customer marketing, sales, customer success, and product teams. | Trustmary says it is built for service-led B2B and B2C companies that continually acquire customers and whose buyers consider previous customers’ experiences. |
| Founded | Influitive was founded in 2010. | 2016 |
| Headquarters | Toronto, Ontario, Canada | Jyväskylä, Finland |
| Support | Influitive says its security package, including its security policy, audits, reports, and privacy-related materials, is available to customers and companies seeking to work with it. | The company provides a Help Center and says its pricing tiers include onboarding support. |
Plans
Influitive
- Customer AdvocacyPriced on request
- Digital CommunityPriced on request
Trustmary
- SoloPrice not published
- Build Your Plan$26 a month
- Starter$203 a month
- Business$463 a month
- AI Visibility€1,990 a year
- Starter€2,990 a year
- Business€5,590 a year
- Enterprise€9,990 a year
In their own words
Influitive
Influitive is a customer advocacy platform for companies looking to engage customers and mobilize advocates. Its programs can support referrals, references, reviews, case studies, customer feedback, onboarding, social sharing, and product adoption. The Customer Advocacy plan lists activation, personalization and targeting, loyalty and rewards, campaign templates, and analytics. Digital Community adds discussions, moderation, a knowledge base, ideation, and Q&A. The service supports events, private spaces, referral links, and fraud controls; rewards can include company swag, dinners, training sessions, charity donations, or gift cards. Influitive describes its engagement approach as gamification combined with data-driven segmentation and personalization. Salesforce integration can route referrals to sales teams and request references, while marketing automation integrations can send invitations and messages and score leads. An open API and connectors such as Zapier are offered for custom integrations. Influitive lists web and API access and mobile apps. It is a paid service with pricing on request and no free plan.
Trustmary
Trustmary is software for collecting customer feedback and reviews, displaying reviews on websites, and making customer experience information available to AI tools and search engines. Branded surveys can combine satisfaction measures, open feedback, and review requests. The platform adds automated reporting, alerts, and AI analysis that organizes feedback into themes and tips. Its customizable website review widgets need no coding and support review schema markup. Surveys and testimonial forms can go out by URL, QR code, email, SMS in Europe, website or app embed, or email signature. Trustmary imports reviews from Google, Facebook, G2, Capterra, TripAdvisor, and Yelp, with spreadsheet and manual imports also supported. Native integrations include HubSpot, Pipedrive, QuickBooks, and Google Sheets; Zapier and Make can connect other apps. The AI-optimized profile page presents customer experience and service details to tools such as ChatGPT, Gemini, and Perplexity. A free plan is available; Build Your Plan costs $26 a month, billed annually.