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SPECIFICTION
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Trustmary

trustmary.com

WebAPI
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Spec score 7.4 #5 of 15 in Customer Reference Management

What it is

Trustmary is software for collecting customer feedback and reviews, displaying reviews on websites, and making customer experience information available to AI tools and search engines. Branded surveys can combine satisfaction measures, open feedback, and review requests. The platform adds automated reporting, alerts, and AI analysis that organizes feedback into themes and tips. Its customizable website review widgets need no coding and support review schema markup. Surveys and testimonial forms can go out by URL, QR code, email, SMS in Europe, website or app embed, or email signature. Trustmary imports reviews from Google, Facebook, G2, Capterra, TripAdvisor, and Yelp, with spreadsheet and manual imports also supported. Native integrations include HubSpot, Pipedrive, QuickBooks, and Google Sheets; Zapier and Make can connect other apps. The AI-optimized profile page presents customer experience and service details to tools such as ChatGPT, Gemini, and Perplexity. A free plan is available; Build Your Plan costs $26 a month, billed annually.

Spec sheet

Product
Trustmary automates customer feedback and review collection, publishes reviews on websites, and makes customer experience data available to AI and search engines.Read 2 Oct 2026 · trustmary.com
Audience
Trustmary says it is built for service-led B2B and B2C companies that continually acquire customers and whose buyers consider previous customers’ experiences.Read 2 Oct 2026 · trustmary.com
Free plan
YesRead 20 Sep 2026 · trustmary.com
Paid from
26Read 20 Sep 2026 · trustmary.com
Integrations
Native integrations include HubSpot, Pipedrive, QuickBooks, and Google Sheets, with Zapier and Make available to connect more apps.Read 2 Oct 2026 · trustmary.com
Security
Trustmary’s privacy policy says it uses administrative, organizational, technical, and physical safeguards and regularly tests systems and other assets for security vulnerabilities.Read 2 Oct 2026 · trustmary.com
Support
The company provides a Help Center and says its pricing tiers include onboarding support.Read 2 Oct 2026 · trustmary.com
Headquarters
Jyväskylä, FinlandRead 28 Sep 2026 · trustmary.com
Founded
2016Read 28 Sep 2026 · trustmary.com
AI visibility
Its AI-optimised profile page publishes customer experience information and service details for AI tools including ChatGPT, Gemini, and Perplexity to read.Read 2 Oct 2026 · trustmary.com
Analysis
The platform offers automated reporting, smart alerts, and AI analyses that condense feedback into themes and tips.Read 2 Oct 2026 · trustmary.com
Collection channels
Surveys and testimonial forms can be distributed by unique URL, QR code, email, SMS in Europe, website or app embed, and email signature.Read 2 Oct 2026 · trustmary.com
GDPR
Trustmary’s data protection addendum identifies the customer as controller and Trustmary as processor for personal data processed on the customer’s behalf under the service.Read 2 Oct 2026 · trustmary.com
Review fairness
Businesses cannot remove genuine reviews, though they can ask Trustmary to check a review that may violate its terms; Trustmary says it handles those requests impartially.Read 2 Oct 2026 · trustmary.com
Review imports
Automated review importing is supported from Google, Facebook, G2, Capterra, TripAdvisor, and Yelp, with spreadsheet and manual import also available.Read 2 Oct 2026 · trustmary.com
Review widgets
Trustmary provides customizable review widgets for websites that require no coding and support review schema markup.Read 2 Oct 2026 · trustmary.com
Surveys
A branded survey can measure customer satisfaction, collect open feedback, and request authentic reviews in one flow.Read 2 Oct 2026 · trustmary.com
Website compatibility
Trustmary says it works with all website builders and content management systems.Read 2 Oct 2026 · trustmary.com

Plans and prices

Solo Price not published 5 monthly survey responses · 200 monthly widget views · Import reviews · Add reviews to website · Collect feedback and reviews · Review Page Read 20 Sep 2026 · trustmary.com
Build Your Plan $26 a month billed annually 10 monthly survey responses · 5,000 monthly widget views · Import reviews · Add reviews to website · Collect feedback and reviews · Review Page Read 20 Sep 2026 · trustmary.com
Starter $203 a month billed annually 10 monthly survey responses · 5,000 monthly widget views · 3 review connections · Auto-import reviews · Custom surveys · Analytics Read 20 Sep 2026 · trustmary.com
Business $463 a month billed annually 50 monthly survey responses · 25,000 monthly widget views · 10 review connections · Lead generation · Whitelabel · Premium integrations Read 20 Sep 2026 · trustmary.com
AI Visibility €1,990 a year €1,990 / year; prices excluding VAT 1 review source · up to 60 responses / year · AI-optimised profile page · manual collection by link, QR code or embed · chat support Read 2 Oct 2026 · trustmary.com
Starter €2,990 a year €2,990 / year; prices excluding VAT 120 responses / year · 3 review sources · review widgets · survey automations · Open API & Zapier · reporting and alerts · named support contact Read 2 Oct 2026 · trustmary.com
Business €5,590 a year €5,590 / year; prices excluding VAT 600 responses / year · 10 review sources · all integrations · whitelabel · 25,000 widget views / month Read 2 Oct 2026 · trustmary.com
Enterprise €9,990 a year €9,990 / year; prices excluding VAT 6,000 responses / year · 20 review sources · extended support · custom limits · 250,000 widget views / month Read 2 Oct 2026 · trustmary.com

Every Trustmary plan and price →

Strong points and limits

Strong points

  • Surveys combine satisfaction, open feedback, and review requests.
  • Widgets require no coding and support review schema markup.
  • Imports reviews from six named review sources.
  • Native integrations include HubSpot and Google Sheets.
  • Free plan available; paid plan starts at $26 a month, billed annually.

Limits

  • Build Your Plan is billed annually.
  • SMS collection is specified for Europe.
  • Genuine reviews cannot be removed by businesses.

Who it suits

Trustmary describes itself as built for service-led B2B and B2C companies that continually acquire customers and whose buyers consider prior customers’ experiences. It may also suit teams that want review collection, website display, and AI-facing customer information in one platform.

Verdict

Trustmary links feedback collection, review publishing, and analysis with customer information for AI tools. The free plan is available, while the listed Build Your Plan requires annual billing.

Where Specifiction places it

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