Kindling vs Mention Me

Kindling is web software for operating an advocate program across LinkedIn, X and YouTube activities. It includes program analytics and integrations with Salesforce and HubSpot. The product has three paid plans and no free plan. Self serve costs $299 a month, with unlimited advocate enrollment, plus 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. Managed service costs $10,000 a month and has a six-month minimum. Enterprise costs $30,000 a month and requires a twelve-month minimum. These options cover self-service operation and two higher-priced service arrangements, each with its stated commitment. Teams can use the listed social activities to run advocacy work, review program analytics, and connect campaign information with either of the listed CRM systems. Kindling is available through the web, so the supplied platform information describes browser access rather than native desktop or mobile applications. The lowest listed monthly price is the Self serve plan, but its additional payout and enrolled-advocate charges remain part of the plan terms.

Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Its Product Referral feature tracks who shares products, which products they recommend, and whether those shares lead to sales. Name Share lets a customer recommend a brand in conversation, with a friend entering the customer’s name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, alongside advocacy insights and optimisation tips. Integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot, and Feefo; APIs and webhooks can connect other customer platforms. Mention Me says it is ISO 27001 certified and GDPR and PECR compliant, with data encrypted in transit and at rest. It says the platform is hosted by AWS in a multi-zone data centre in Ireland, and undergoes annual third-party security audits and penetration tests every six months. The service is available on the web and through an API. Pricing is on request, and a 60-day trial is offered. Mention Me was founded in 2013 and is headquartered in London.