AB Tasty vs Amazon Personalize
AB Tasty
wingify.com
Amazon Personalize
aws.amazon.comSide by side
| Figure | AB Tasty | Amazon Personalize |
|---|---|---|
| Price from | €1,250/mo | $0.05/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 4 |
| Spec score · Website Personalization Software | 9.3 (#1) | 9.3 (#2) |
| Spec score · Personalization Software | 9.3 (#1) | 9.3 (#2) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Documented integrations include S3, SageMaker AI Data Wrangler, AWS Amplify, OpenSearch, Amplitude, Braze, Optimizely, Segment, CloudWatch Evidently, and LangChain. |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.3 out of 5 from 34 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 4.3 out of 5 from 15 ratings |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 0 out of 5 from 0 reviews |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | AWS states that Personalize encrypts data and can be monitored with IAM, CloudWatch, CloudTrail, compliance programs, resilience controls, and PrivateLink VPC endpoints. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Amazon Personalize is a fully managed machine-learning service that trains private recommendation models from customer data and serves item recommendations or user segments. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Amazon Personalize
- AWS Free TierFree
- v2 recipe usage$0.05 a month
- Custom recommendation solutions$0.24 a month
- Amazon Personalize pay-as-you-goPrice not published
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Amazon Personalize
Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.