AB Tasty vs Apex
AB Tasty
wingify.comApex
drip-apex.comSide by side
| Figure | AB Tasty | Apex |
|---|---|---|
| Price from | €1,250/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · A/B Testing Tools | 9.3 (#2) | 8.7 (#8) |
| Experimentation | The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support. | Apex supports six to ten concurrent tests, checks for conflicts before launch, and can pause a losing test automatically. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The maker lists Shopify and Shopware apps, a WooCommerce plugin, Centra, headless stores, GA4, Tag Manager, consent managers, and Slack alerts. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | The maker says the application and analytics run in London and the database in Ireland; it says it does not fingerprint visitors or store their IP addresses. |
| Statistics | Its experimentation suite includes Bayesian, frequentist and sequential statistical engines, a test-duration calculator and RevenueIQ ROI analysis. | Tests require a primary metric and planned sample size and duration; the default winner threshold is 80% confidence, configurable up to 99%, and results are withheld below 100 conversions. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Apex
Apex combines A/B testing, feature flags, and personalization for e-commerce. It supports A/B, multivariate, server-side, and mobile-app tests, and is designed for six to ten concurrent experiments with pre-launch conflict checks. Each test requires a primary metric, planned sample size, and duration; results are withheld below 100 conversions. The default winner threshold is 80% confidence and can be set as high as 99%. Apex Operator reads a live page and prepares structured or code-level edits for review before launch. Guardian can pause a variant that is breaking or harming results, return traffic to control, and post an explanation to Slack. Its Likelihood to Win score uses matched evidence from 4.3 million tests, shop research, and live results. Integrations include Shopify, Shopware, WooCommerce, Centra, headless and custom storefronts, analytics, consent managers, and team tools. Developer access includes a versioned REST API, webhooks, CLI, MCP server, and SDKs; API keys have a limit of 100 requests per minute. Apex is made by Drip Trading GmbH and is available only inside a DRIP program. The free Starter plan is listed at free, with no card required; custom pricing applies to Apex and Enterprise.