AB Tasty vs Barilliance
AB Tasty
wingify.comBarilliance
barilliance.comSide by side
| Figure | AB Tasty | Barilliance |
|---|---|---|
| Price from | €1,250/mo | $250/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 5 | 9 |
| Spec score · Website Personalization Software | 9.3 (#1) | 7.8 (#15) |
| Spec score · Personalization Software | 9.3 (#1) | 7.8 (#9) |
| Spec score · Conversion Rate Optimisation Tools | 9.3 (#1) | 7.7 (#9) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The service works on platforms where JavaScript can be added and can be installed through tag managers such as Google Tag Manager. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Website Personalization offers personalized content, popups, forms, and offers based on real-time data. |
| Pricing model | Wingify says pricing is custom and based on factors including monthly active users, selected products and plans, and implementation scope. | The pricing page describes month-to-month, fixed-tier, à la carte pricing with no long-term contract and says additional charges may apply for disproportionate AI usage. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Barilliance says every client receives initial training, and its ticketing system typically handles questions within one hour. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Barilliance
- Live!$250 a month
- Onsite Personalization$250 a month
- Product Recommendations$250 a month
- AI Product Expert — ProPriced on request
- AI Product Expert — StarterPriced on request
- AI Product Finder — BusinessPriced on request
- AI Product Finder — EnterprisePriced on request
- AI Product Finder — ProPriced on request
- AI Product Finder — StarterPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Barilliance
Barilliance is a web-based eCommerce personalization service covering AI shopping assistance, product finding, recommendations, website personalization, and social proof. AI Product Expert answers product questions on product and category pages and supports comparisons in chat. Product Finder creates a quiz and uses AI matching to guide shoppers toward products. Website Personalization can show content, popups, forms, and offers using real-time data. The service works where JavaScript can be added, including through Google Tag Manager, and Barilliance says setup usually takes 1–2 weeks after code installation. It states GDPR and CCPA compliance, while the AI Product Expert page says personal customer data is not stored or shared. Every client receives initial training, and its ticketing system typically handles questions within one hour. Pricing starts at $250/mo, with no free plan. Barilliance says its machine-learning engine is most beneficial for clients processing at least $1 million in sales with consistent traffic. The company was founded in 2009 and says its solutions have been implemented by more than 500 brands and retailers.