AB Tasty vs Bloomreach Content
AB Tasty
wingify.comBloomreach Content
bloomreach.comSide by side
| Figure | AB Tasty | Bloomreach Content |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 0 |
| Spec score · Website Personalization Software | 9.3 (#1) | 8.0 (#10) |
| AI | AB Tasty advertises an AI suite for campaign planning, building, analysis and recommendations tailored to experiment context. | Loomi AI helps teams create, personalize, and optimize content. |
| Custom integrations | Documentation lists a Universal Data Connector, custom push and pull connectors, a public API, OneTrust, Lead Forensics, Clearbit and Celebrus integrations. | Custom apps can be added to Content SaaS through extension points; the documented integration point is for content editor document fields. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The Content SaaS Integrations Library includes Bynder, Cloudinary, and Commerce Pickers. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Built-in AI tools and Loomi AI support content rewriting, tagging, authoring, and optimization. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Bloomreach reports an annual SOC 2 Type II report, ISO accreditations, GDPR compliance certification, and annual third-party penetration tests for each product pillar. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Bloomreach Content includes 24/7 global support, SLAs, professional services, training, and technical resources. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Bloomreach Content
Bloomreach Content is an enterprise CMS for building digital experiences across channels, languages and brands. Teams can use a visual drag-and-drop editor for real-time updates, while centralized governance and localization controls support multiple sites, apps and brands. Loomi AI and other built-in AI tools assist with authoring, rewriting, tagging, personalization and content optimization. The CMS supports hybrid headful and headless approaches and is available as managed Bloomreach Cloud or on the customer’s infrastructure. It connects with commerce, CRM, analytics and marketing tools; custom apps can be added through extension points for content editor document fields. Listed capabilities include content preview, asset transformations, webhooks, custom role permissions, full-text, vector and faceted search, and a REST query interface. Bloomreach describes encryption at rest and in transit, role-based access, ISO and SOC certifications, GDPR readiness, and 24/7 global support. Pricing is custom and billed annually; the listed starting price is 3000 /mo. There is no free plan.