AB Tasty vs Convertize
AB Tasty
wingify.com
Convertize
convertize.ioSide by side
| Figure | AB Tasty | Convertize |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 5 | 2 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 7.7 (#23) |
| Spec score · A/B Testing Tools | 9.3 (#2) | 7.6 (#31) |
| Spec score · AB Testing | 9.2 (#2) | 7.6 (#11) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The product can be installed on Shopify, WordPress, Magento, PrestaShop, ClickFunnels, Instapage, Squarespace, or any website through a tag manager. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | SmartPlugins can personalize page content with dynamic text based on the referring advertisement and geolocation. |
| Statistics | Its experimentation suite includes Bayesian, frequentist and sequential statistical engines, a test-duration calculator and RevenueIQ ROI analysis. | The Hybrid Statistics Engine combines frequentist and Bayesian statistics, and results are presented in charts with daily traffic and conversion data. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Convertize offers live chat support for setup and experiment questions, and on-demand online coaching for an extra fee. |
| Visual editor | A WYSIWYG editor lets teams alter pages and add widgets without writing extensive code. | SmartEditor lets users create page variations without coding by changing elements such as text, images, buttons, and banners. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Convertize
Convertize has no write-up on Specifiction yet; its figures are above.