AB Tasty vs Eppo
AB Tasty
wingify.com
Eppo
geteppo.comSide by side
| Figure | AB Tasty | Eppo |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 1 |
| Spec score · Experimentation Platforms | 9.3 (#1) | 7.3 (#16) |
| Spec score · Conversion Rate Optimisation Tools | 9.3 (#1) | 7.4 (#12) |
| Spec score · AB Testing | 9.2 (#2) | 7.4 (#12) |
| Experimentation | The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support. | The platform automates experiment analysis using warehouse-native architecture and statistical methods. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Contextual Bandits optimize user experiences in real time and support AI personalization use cases. |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | Client SDKs include JavaScript, Android, iOS, React Native, and Dart/Flutter; server SDKs include Node.js, Python, Java, Go, Ruby, PHP, Rust, .NET, and Elixir. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Eppo states that customer data is encrypted in transit and at rest, with TLS, HSTS, and AES-256 encryption. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Support is included at no additional charge through Slack or other standard channels during regular business hours. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.