AB Tasty vs Evolv AI
AB Tasty
wingify.comEvolv AI
evolv.aiSide by side
| Figure | AB Tasty | Evolv AI |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · A/B Testing Tools | 9.3 (#2) | 7.4 (#38) |
| Spec score · Personalization Software | 9.3 (#1) | 7.6 (#12) |
| Spec score · Experimentation Platforms | 9.3 (#1) | 7.2 (#19) |
| Spec score · Conversion Rate Optimisation Tools | 9.3 (#1) | 7.4 (#13) |
| Spec score · AB Testing | 9.2 (#2) | 7.4 (#13) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Evolv AI describes its platform as API-first and lists Snowflake and Redshift for backend data integration on Scale. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Audience management and auto-personalization support tailored experiences for defined audiences and user groups. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | The Scale package includes SSO and is described as increasing the security and performance of the experimentation program. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Evolv AI provides on-demand services ranging from self-serve to fully managed service agreements. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Evolv AI uses AI and machine learning to optimize digital customer experiences through experimentation and personalization. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Evolv AI
Evolv AI uses artificial intelligence and machine learning to optimize digital customer experiences through experimentation and personalization. Generative AI can create experiment copy, imagery, and code, while an assistant recommends UX strategies from a database of strategies and audience learnings. During an experiment, the platform can remove poorly performing ideas and adjust variants. Audience management and auto-personalization tailor experiences for defined groups. Supported tests include A/B, A/B/n, and multivariate testing, with a visual editor, audience targeting, and feature flags. Evolv provides a JavaScript client for website and web-application experiments and describes the platform as API-first. Scale lists Snowflake and Redshift integrations. Native mobile app testing, email testing with ESP integration, and pricing and parameter testing are add-ons. Plans are Optimize, Build, and Scale, each priced on request; Scale adds SSO and those data integrations. Evolv AI was founded in 2019 and is headquartered in San Francisco.