AB Tasty vs Fanplayr
AB Tasty
wingify.com
Fanplayr
fanplayr.comSide by side
| Figure | AB Tasty | Fanplayr |
|---|---|---|
| Price from | €1,250/mo | $265.63/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Website Personalization Software | 9.3 (#1) | 7.6 (#17) |
| Data residency | Wingify says customer data centers are available in the United States, European Union and India, with a global CDN spanning ten locations. | Fanplayr says customers can choose a data storage location, with supported locations including the EU, US, Tokyo, Sydney and other listed regions. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Fanplayr Merchandising uses AI models trained on current and historical customer signals to provide personalized product recommendations. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Account administrators can enable two-factor authentication using email or SMS verification, or allow users to disable it. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | The listed plans include support from Fanplayr Customer Care and its Sales team. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Fanplayr
- Annual payment, 2 years prepaid$3,187.50 a year
- Annual payment, 1 year prepaid$3,375 a year
- Monthly payment$3,750 a month
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.