AB Tasty vs FigPii
AB Tasty
wingify.com
FigPii
figpii.comSide by side
| Figure | AB Tasty | FigPii |
|---|---|---|
| Price from | €1,250/mo | $149.99/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 5 | 5 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 8.2 (#13) |
| Spec score · Conversion Rate Optimisation Tools | 9.3 (#1) | 8.0 (#8) |
| Spec score · AB Testing | 9.2 (#2) | 8.0 (#9) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | FigPii's support center lists integration guidance for Google Tag Manager, Shopify, WordPress, BigCommerce, Magento, Wix, WooCommerce, and other platforms. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | The pricing page includes priority support with the listed Free Tester, Small, Medium, and Large plans. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
FigPii
- Free TesterFree
- Small$149.99 a month
- Medium$299.99 a month
- Large$449.99 a month
- EnterprisePriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
FigPii
FigPii is a web-based conversion rate optimization platform for examining website interactions and visitor behavior. It combines A/B and split URL tests with heatmaps, session recordings, polls, and surveys. A/B testing includes advanced targeting, flicker-free tests, and unlimited variations. Heatmaps visualize areas of attention or difficulty, while recordings let teams review visitor interactions for possible conversion barriers. Polls and surveys collect feedback such as satisfaction and product responses. FigPii also includes experiment workflows, funnel diagnostics, and a visual editor. Its support center provides integration guidance for Google Tag Manager, Shopify, WordPress, BigCommerce, Magento, Wix, and WooCommerce; the product also integrates with Google Analytics to measure webpage variations. FigPii says personal information is not collected by default and masks the last three IP digits. Keystroke collection is disabled by default; if enabled for selected fields, entered text is replaced by asterisks before it is sent. The Free Tester plan allows 15,000 visitors per month. Small costs $149.99 a month, Medium $299.99 a month, and Large $449.99 a month.