AB Tasty vs GrowthBook
AB Tasty
wingify.com
GrowthBook
growthbook.ioSide by side
| Figure | AB Tasty | GrowthBook |
|---|---|---|
| Price from | €1,250/mo | $40/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 9 |
| Spec score · A/B Testing Tools | 9.3 (#2) | 9.1 (#4) |
| Spec score · Experimentation Platforms | 9.3 (#1) | 9.0 (#4) |
| Spec score · Conversion Rate Optimisation Tools | 9.3 (#1) | 9.1 (#2) |
| Spec score · AB Testing | 9.2 (#2) | 9.0 (#3) |
| Experimentation | The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support. | The experimentation product supports multivariate, sequential and bandit tests with Bayesian or frequentist analysis. |
| Feature management | Feature experimentation supports flags, progressive deployment, automatic rollback, user targeting and server-side experiments. | Feature management includes unlimited feature flags, percentage rollouts, instant kill switches, and advanced targeting. |
| Funding | Crunchbase lists six AB Tasty investors, including Crédit Mutuel Innovation and Omnes Capital, and identifies a Series C as the last funding round. | Crunchbase lists two funding rounds and three investors, naming Y Combinator and Data Tech Fund among the most recent investors. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform. |
| Praise: support | G2 and TrustRadius reviewers frequently describe onboarding, customer success and response times as helpful or fast. | G2 reviewers repeatedly describe support as responsive or outstanding, including help through Slack and troubleshooting. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 0.0 out of 5 from 0 reviews |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.6 out of 5 from 26 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | No rating because the profile reports no reviews yet |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 0.0 out of 5 from 0 reviews |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | The SDK catalog covers JavaScript, React, Vue, Swift, Kotlin, Flutter, React Native, Node.js, Python, Ruby, PHP, Java, Go, C# and Elixir. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | GrowthBook states SOC 2 Type II certification, GDPR, COPPA and CCPA compliance, encryption in transit and at rest, and warehouse-only aggregate access. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Community Slack support is available on every plan; Pro and Enterprise add in-app chat and premium email, while Enterprise adds shared Slack, onboarding and training. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | GrowthBook combines warehouse-native experimentation, feature flags and product analytics for controlled releases and A/B testing. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
GrowthBook
- Open SourceFree
- Open Source (Self-Hosted)Free
- StarterFree
- Starter (Cloud)Free
- Pro$40 a month
- Pro (Cloud)$40 a month
- EnterprisePriced on request
- Enterprise (Cloud)Priced on request
- Enterprise (Self-Hosted)Priced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
GrowthBook
GrowthBook has no write-up on Specifiction yet; its figures are above.