AB Tasty vs Meiro Personalization
AB Tasty
wingify.com
Meiro Personalization
meiro.ioSide by side
| Figure | AB Tasty | Meiro Personalization |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Personalization Software | 9.3 (#1) | 7.4 (#18) |
| Experimentation | The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support. | Marketers can create, launch, A/B test, and optimize omnichannel experiences with no-code audience segmentation and a drag-and-drop journey builder. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The integrations directory lists 299 integrations, including Google Ads, Google Analytics 4, Salesforce, Shopify, Snowflake, TikTok Ads, and REST API. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Meiro supports OIDC SSO, MFA through the identity provider, role-based authorization, HTTPS/TLS 1.2+, isolated client environments, and optional bring-your-own-key configuration. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Meiro Personalization
- StartPriced on request
- ProPriced on request
- EnterprisePriced on request
- EnterprisePrice not published
- ProPrice not published
- StartPrice not published
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Meiro Personalization
Meiro Personalization has no write-up on Specifiction yet; its figures are above.