AB Tasty vs Monetate
AB Tasty
wingify.comMonetate
monetate.comSide by side
| Figure | AB Tasty | Monetate |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 2 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 7.9 (#22) |
| Spec score · Website Personalization Software | 9.3 (#1) | 7.9 (#14) |
| Spec score · A/B Testing Tools | 9.3 (#2) | 7.8 (#25) |
| Spec score · Personalization Software | 9.3 (#1) | 8.1 (#8) |
| Spec score · Experimentation Platforms | 9.3 (#1) | 7.8 (#13) |
| AI | AB Tasty advertises an AI suite for campaign planning, building, analysis and recommendations tailored to experiment context. | Its MONET engine provides generative AI guidance and adapts and optimizes experiences in real time. |
| Company size | LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India. | LinkedIn lists Monetate's company size as 51–200 employees. |
| Experimentation | The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support. | Maestro supports A/B, A/B/n, and multivariate testing, dynamic testing, feature experimentation, and client-side and API-driven experiments. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Documented integrations include third-party analytics, Shopify Plus checkout extensibility, AgilOne, SSO identity providers, and first-party proxies. |
| Limit: pricing | G2 reviewers say pricing can be expensive for startups and that the product fits mid-sized or enterprise organizations better. | A Capterra reviewer calls Monetate significantly overpriced compared with alternatives and criticizes limited product improvement. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Symphony offers real-time recommendations, social proof, dynamic bundles, product finders, audience targeting, and journey analytics. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.3 out of 5 from 50 reviews |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.0 out of 5 from 131 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 4.2 out of 5 from 125 ratings |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 8.3 out of 10 from 188 reviews and ratings |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | Monetate says its SDKs simplify Engine API calls for serving experiences on any channel. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Monetate describes its platform as HIPAA-ready and GDPR-, CCPA-, and PCI-compliant. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Monetate Concierge offers global expert support, managed services, staff augmentation, and targeted support. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Monetate combines AI, personalization, recommendations, and experimentation for digital experience optimization. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Monetate
- Customized pricing planPriced on request
- Custom Monetate planPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Monetate
Monetate is a paid digital-experience optimization platform for web, mobile, email, in-app, and in-store environments. Its MONET engine provides generative AI guidance and adapts experiences in real time. Symphony supplies recommendations, social proof, dynamic bundles, product finders, audience targeting, and journey analytics. Maestro supports A/B, A/B/n, multivariate, dynamic, and feature experimentation through client-side and API-driven methods. Forte adds network-layer experimentation for authenticated, regulated, and performance-sensitive experiences, with cloud, private-network, and on-premises deployment options. The platform lists a visual editor, server-side testing, mobile SDK, audience targeting, and feature flags. Named integrations include Google Analytics, Adobe Analytics, Quantum Metric, Tealium, Shopify, Contentstack, New Relic, Bazaarvoice, and FullStory. Monetate describes HIPAA-ready and GDPR-, CCPA-, and PCI-compliant capabilities. Monetate Concierge offers global expert support, managed services, staff augmentation, and targeted support. Pricing is customized and available on request.