AB Tasty vs SwiftERM
AB Tasty
wingify.comSwiftERM
swifterm.comSide by side
| Figure | AB Tasty | SwiftERM |
|---|---|---|
| Price from | €1,250/mo | $113/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 5 | 1 |
| Spec score · Website Personalization Software | 9.3 (#1) | 7.4 (#25) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The maker lists Shopify, Magento, WooCommerce, OpenCart, and bespoke integrations. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | The governance page states that data is encrypted at rest and in transit using AES-256 and TLS 1.3, and that staff do not manually access retailer data. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | SwiftERM provides customer contact through a form requesting the retailer’s ecommerce URL, email, and phone number. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | The maker offers a free 30-day trial and says trial access is extended until the minimum 4× ROI threshold is reached. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.