AB Tasty vs Zoho PageSense
AB Tasty
wingify.com
Zoho PageSense
zoho.comSide by side
| Figure | AB Tasty | Zoho PageSense |
|---|---|---|
| Price from | €1,250/mo | $20/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 8.6 (#7) |
| Spec score · A/B Testing Tools | 9.3 (#2) | 8.6 (#11) |
| Spec score · AB Testing | 9.2 (#2) | 8.6 (#6) |
| Chrome extension | The Chrome extension opens the visual editor, injects tags, clears cookies, enables debug mode and displays tag and campaign status. | The Chrome extension creates experiments and variations, heatmaps and reports on live pages, including pages behind login. |
| Experimentation | The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support. | Features include A/B testing, split URL testing, and server-side full stack testing. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Listed integrations include OpenAI, Zapier, Google Analytics, Google Tag Manager, Google Ads, Mixpanel, KISSmetrics, Intercom and multiple Zoho applications. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Visitor experiences can be targeted by interests, browsing behavior, demographics and other segments. |
| Praise: ease of use | G2 reviewers repeatedly praise the visual editor, quick test creation and ability to work with little developer involvement. | Independent reviewers repeatedly describe setup, HTML integration, reports, heatmaps and recordings as easy to use. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.5 out of 5 from 17 reviews |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.1 out of 5 from 38 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 4.0 out of 5 from 3 ratings |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 4.5 out of 5 from 17 reviews |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | Developer documentation covers server-side SDK initialization in Java and C#, while mobile SDKs support Android and iOS. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | The pricing page directs customers to the support center, [email protected], and community forums. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | The pricing page offers a 15-day free trial with full feature access and no credit card required. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Zoho PageSense combines behavioral analytics, experimentation and personalization for websites and mobile applications. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Zoho PageSense
- Forever FreeFree
- Professional$20 a month
- Enterprise$49 a month
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Zoho PageSense
Zoho PageSense is a no-code platform for analyzing site metrics, testing changes, and improving conversions. Its web analytics include real-time reports, segmentation, filtering, data visualization, conversion-cycle tracking, and Zia insights. Heatmaps, session recordings, form analytics, and funnel analysis help identify visitor behavior and drop-offs. Testing options include A/B tests, split URL tests, and server-side full-stack tests. PageSense also offers polls, pop-ups, and web and mobile push notifications. Its Android and iOS SDKs support app interaction tracking, in-app events, and push notifications. A Chrome extension lets users create and manage experiments in the browser. Integrations include Zapier, Google Ads, Intercom, Zoho Sites, Zoho SalesIQ, Zoho Forms, Zoho Commerce, and Zoho Desk. Session recordings mask keystrokes and inputs by default, and users can mask selected page areas. The Forever Free plan costs nothing and includes 5,000 monthly tracked users, one project, one month of data retention, and five goals. A 15-day trial offers full feature access, 5,000 monthly tracked users, and three projects, with no credit card required. If a plan's tracked-user allowance is exceeded, experiments pause while configurations and reports remain accessible.