Abmatic AI vs AdRoll
Abmatic AI
abmatic.ai
AdRoll
adroll.comSide by side
| Figure | Abmatic AI | AdRoll |
|---|---|---|
| Price from | $250/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 8 |
| Spec score · Account-Based Marketing Software | 9.1 (#1) | 8.7 (#6) |
| Attribution | Custom dashboards provide multi-touch attribution and revenue reporting for ABM activity. | The attribution add-on offers UTM deduplication, integrated platform reporting, pathways analysis and assisted-conversion analysis. |
| Integrations | Abmatic AI advertises 20+ native integrations including Salesforce, HubSpot, Gmail, Slack, Google Calendar, Zoom, LinkedIn, OpenAI Ads and Google Analytics 4. | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. |
| Rating on G2 | 4.8 out of 5 from 3 reviews. | 4.1 out of 5 from 787 reviews. |
| Security controls | The security commitment describes GDPR and CCPA adherence, encryption in transit and at rest, anonymization, audits, role-based access and multi-factor authentication. | NextRoll states that customer data is encrypted at rest and in transit, hosted on AWS, monitored with logging and protected by vulnerability scanning and external penetration tests. |
| Support | Support is available by email and form without an account, with an initial response target of under 48 hours. | Official pricing materials say support includes video and written resources plus live email and phone assistance; advanced packages can include onboarding and account management. |
| What it does | Abmatic AI is an AI-native account-based marketing platform combining visitor identification, personalization, intent, advertising, outbound and attribution. | AdRoll combines programmatic and social advertising so marketers can manage campaigns across the open web, Facebook, Instagram, TikTok, LinkedIn and Pinterest. |
Plans
Abmatic AI
- FreemiumFree
- FreemiumFree
- Advanced$3,000 a month
- Advanced$3,000 a year
- Premium$4,000 a month
- Premium$4,000 a year
AdRoll
- Account-Based RetargetingFree
- Account-Based AdvertisingPriced on request
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced PackagePrice not published
- Managed Services AdsPriced on request
- Managed Services Advanced PackagePrice not published
- Self-Service AdsPriced on request
In their own words
Abmatic AI
Abmatic AI is an agentic go-to-market platform for B2B marketing and revenue teams managing inbound and outbound programs. It brings account personalization, advertising, intent signals, and revenue attribution together. A visual no-code editor supports account-specific experiences and continuous A/B testing. Advertising spans display, LinkedIn, Meta, and OpenAI, with an AI bidder for dynamic bids and ChatGPT ad placements. The platform scans more than 480 intent signals, enriches firmographic data, and can build target groups. It offers multi-touch attribution, custom dashboards, revenue reporting, and 12 campaign types. More than 20 native integrations are listed, and API or webhooks can connect other services. The free plan is free and includes company reveals, one personalization campaign, basic intent signals, and community support. Advanced is $3,000 a month billed annually; Premium is $4,000 a month billed annually. A 14-day trial is available. Platforms listed are API and web.
AdRoll
AdRoll brings social media and programmatic advertising together for cross-channel campaign management. Campaigns can reach the open web and Facebook, Instagram, TikTok, LinkedIn, and Pinterest in display, native, video, and social formats. Automation Builder coordinates campaigns across channels, while BidIQ applies AI to real-time bid optimization. AdRoll says it connects digital identities across browsers and devices without collecting explicit personal information such as names, phone numbers, addresses, or dates of birth. Its product page says competitor targeting and website-level audiences are not offered. Integrations listed include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, AppsFlyer, Facebook, Instagram, TikTok, Pinterest, Google Ads, Salesforce, HubSpot, and Google Analytics. Reporting includes real-time campaign metrics, exportable reports, and reporting APIs. Support options include written and video resources and live agent help by email and phone. Social Ads is self-service only, without onboarding, account management, or optimization team support. AdRoll is a NextRoll division headquartered in San Francisco. Account-Based Retargeting has no fee to get started; the listed plan charges for media. Other listed plans either use annual commitment, pay-as-you-go, or request-sales pricing.