ABsmartly vs Confidence by Spotify
ABsmartly
absmartly.com
Confidence by Spotify
confidence.spotify.comSide by side
| Figure | ABsmartly | Confidence by Spotify |
|---|---|---|
| Price from | €5,000/mo | $449/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 6 |
| Spec score · A/B Testing Tools | 8.9 (#6) | 8.5 (#12) |
| Spec score · Experimentation Platforms | 9.0 (#3) | 8.4 (#8) |
| Company origin | The founding team says it built Booking.com’s experimentation system, which grew to more than 1,000 concurrent experiments. | Confidence came from the Spotify team that runs more than 10,000 experiments a year and is built and operated by Spotify AB in Stockholm, Sweden. |
| Feature flags | Feature flags support audience targeting and up to four variants. | Feature flags provide typed schemas, warehouse-powered targeting and cleanup support, with unlimited flags and seats on the Free plan. |
| Product | ABsmartly is an experimentation and feature-flagging platform for controlled tests, measurement and product decisions. | Confidence is Spotify's warehouse-native experimentation and feature-management platform for running A/B tests, managing feature flags, defining warehouse-native metrics and making data-informed product decisions. |
| Support | The maker describes hands-on onboarding, training, real-time Slack support, video calls and a dedicated technical account manager. | The Free plan includes email and in-product support, Growth includes priority support, and Enterprise includes direct Slack access to engineers and a dedicated Customer Success Engineer. |
Plans
ABsmartly
- ABsmartly platform€60,000 a year
- ABsmartly subscriptionPrice not published
Confidence by Spotify
- FreeFree
- 150K credits top-up$129, paid once
- 500K credits top-up$299, paid once
- Growth$449 a month
- 1M credits top-up$549, paid once
- EnterprisePriced on request
In their own words
Confidence by Spotify
Confidence by Spotify is a warehouse-native platform for experimentation and feature management. Teams can run A/B tests, define metrics in their warehouse, manage feature flags, and use product data to guide decisions. Experimentation tools include sequential testing, automatic guardrails, and CUPED variance reduction. Rollouts can ramp releases from 1% to 100% while guardrails monitor for regressions, with one-click reverting. Feature flags include typed schemas, warehouse-powered targeting, and cleanup support; the Free plan includes unlimited flags and seats. Analytics accepts plain-English questions and returns charts and causes grounded in experiments, metrics, and warehouse data. Every account receives a managed warehouse, while paid plans can connect BigQuery, Snowflake, Redshift, and Databricks, with analysis in inspectable SQL. Session Replay overlays real user sessions with flags and experiment variants. The service is built on the OpenFeature API and offers migration kits to rewrite competitor SDK code to that standard. Pricing includes a Free plan with 75,000 credits per month and Growth at $449 a month. A 30-day trial is listed.