| Price from | €5,000/mo | $63/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 2 | 3 |
| Spec score · A/B Testing Tools | 8.9 (#6) | 7.7 (#27) |
| Intended users | ABsmartly describes its platform as serving product, engineering, and data teams. | The maker describes the product as built for marketers and modern marketing teams. |
| Product | ABsmartly is an experimentation and feature-flagging platform for controlled tests, measurement and product decisions. | Iteratist is an AI-powered A/B testing and conversion optimisation platform for marketing teams. |
| Security | The security page states ISO/IEC 27001:2013 certification, encryption in transit and at rest, SSO with mandatory MFA, monitoring, secure development reviews and independent penetration testing. | The terms say Iteratist uses commercially reasonable technical and organisational security measures and cannot guarantee absolute security. |
| Support | The maker describes hands-on onboarding, training, real-time Slack support, video calls and a dedicated technical account manager. | Starter includes email support, Pro priority email support, and Business dedicated account support and a stated SLA guarantee. |
| Trial | ABsmartly offers a paid 30-day proof-of-value period with access to all features. | All paid plans include a 14-day free trial without requiring a credit card. |
