Acquia Campaign Studio vs Freshmarketer
Acquia Campaign Studio
acquia.com
Freshmarketer
freshworks.comSide by side
| Figure | Acquia Campaign Studio | Freshmarketer |
|---|---|---|
| Price from | — | $15/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Marketing Automation Software | 7.7 (#71) | 9.1 (#7) |
| CRM integrations | multiple | native |
| Customer journeys | Yes | It provides automated, cross-channel customer journeys. |
| Email automation | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Founded | 2007 | 2010 |
| Headquarters | Boston, Massachusetts, United States | San Mateo, California, USA |
| Integrations | Acquia lists supported plugins including Salesforce, HubSpot, Microsoft Dynamics CRM, Twilio, and Zoom Webinar, along with community-supported plugins such as Amazon S3 and Constant Contact. | Freshmarketer lists API access, Freshworks Marketplace, Shopify, Segment, Zapier, and WooCommerce integrations. |
| Lead scoring | Lead scoring can use an out-of-the-box points system or a customized scoring system. | Yes |
| Purpose | Acquia Campaign Studio streamlines marketing campaigns and manages customer journeys at scale. | Freshmarketer provides AI-powered marketing automation to generate sales-ready leads, support multichannel engagement, and drive business impact. |
| Security | Campaign Studio supports OpenID Connect single sign-on and multi-factor authentication through external providers. | Freshworks says its servers are hosted in a data center protected by 24-hour surveillance and kept up to date with security patches. |
| Support | The published support scope lists response timeframes of 2 hours for critical issues and 8 hours for high urgency issues. | Freshworks directs Freshmarketer pricing and signup questions to [email protected]. |
Plans
Acquia Campaign Studio
- Campaign Studio Cloud: ProductionPrice not published
- Campaign Studio Cloud + Campaign Factory: ProductionPrice not published
In their own words
Acquia Campaign Studio
Acquia Campaign Studio has no write-up on Specifiction yet; its figures are above.
Freshmarketer
Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.