Act-On vs ActiveTrail
Act-On
act-on.comActiveTrail
activetrail.comSide by side
| Figure | Act-On | ActiveTrail |
|---|---|---|
| Price from | $900/mo | $9/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 7 |
| Spec score · Marketing Automation Software | 8.1 (#44) | 8.9 (#11) |
| Email automation | Yes | Yes |
| Headquarters | Portland, Oregon, United States | Tel Aviv, Israel |
| Integrations | Listed CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration. | Official integrations include Salesforce, Facebook Lead Ads, PayPal, Google Analytics, WordPress, Zoho, Make and e-commerce platforms such as Shopify, WooCommerce, Magento and PrestaShop. |
| Product | Act-On is a lifecycle marketing automation platform for engaging prospects and customers across channels through personalized journeys and intelligent automation. | ActiveTrail is a cloud based marketing platform for email campaigns and automated customer journeys across email, SMS, WhatsApp and push notifications. |
| Security | Act-On lists ISO 27001 certification and supports SAML-based single sign-on and multi-factor authentication services. | ActiveTrail states that its information security management system complies with ISO 27001. |
| Support | Live technical support is available through live chat, phone, Zoom, and the support site; premium packages offer faster response times and additional training and guidance. | Basic includes chat and email support; Premium adds priority support and a dedicated account manager. |
Plans
ActiveTrail
- SMS package$0.11, paid once
- Basic$9 a month
- Plus$14 a month
- Premium$351 a month
- BasicPrice not published
- PlusPrice not published
- PremiumPrice not published
In their own words
ActiveTrail
ActiveTrail has no write-up on Specifiction yet; its figures are above.